25 Content Ideas for Your Newsletters

Content marketers know that quality content is the key to success. Good content should engage the reader and get their attention from the very first line, and only fresh, compelling content can do that. Your subscribers have taken the time and effort to subscribe your emails and newsletters. You need to hold up your end…

Email Tips to Avoid False Positives

As an email marketer, you know how important it is to avoid being labeled a spammer. Being tagged as a spammer can be deadly to your business, and that spam status can even get your messages banned. Knowing what causes false positives and how to avoid them is essential, no matter what the nature of…

Main Ingredient Uses SendBlaster to Send Tasty Weekly Newsletters

Main Ingredient is an online retailer, supplying rare and hard-to-find gourmet ingredients to South African food lovers. The company is operated by a couple, John and Lynne Ford, and their shop caters to enthusiastic and adventurous cooks, offering a wide variety of products which are not usually available in a single supermarket. Main Ingredient products…

How to Create a Perfect Email Preheader

A good email marketer should be able to optimize every single part of their email message displayed by email clients. We have already discussed how to get the most out of the subject line and email sender. Both of these elements contribute to the effectiveness of an email marketing campaign in terms of deliverability and…

Make it Easy to Unsubscribe From Your Emails with 1-click Unsubscribe Tool

sendblaster newsletter software
It has never been more important for email marketers to maintain clean subscriber lists. The consequences of an outdated list can be far-reaching and dire, from high bounce rates and lower response rates to getting labeled as a spammer. You naturally want your subscribers to stay with you, but you also need to give them…

18 (+13) Free Valentine’s Day Email Templates for SendBlaster

[UPDATED 06 FEBRUARY 2018] So it’s Valentine’s Day again! Are you willing to spread a little love (and some great promotions) to your subscribers with a lovely Valentine’s Day email template? According to recent statistics Valentine’s Day is the second-biggest card-giving day after Christmas. It’s definitely the right time of the year to show customer…