Best Practices

Propel Your Email Marketing to the Top of the League

Sports fans are perhaps the most loyal of consumers. An avid sports fan remains unwaveringly loyal to his chosen team, no matter how well or how badly it performs. With the U.S. sports industry worth an estimated $422 billion in 2011, according to Plunkett Research, companies can capitalize on fan loyalty with sports-related email marketing…

Why Are You Giving Away Your Products?

Leads and prospects are pummeled by marketers all the time. They see special offers when they go to the supermarket. Coupon catalogs fall out from the pages when they open their newspaper. Websites tell them to buy now because if they don’t, the price will go up in two minutes and counting. When they see…

Email Marketing: Realistic Budgets Boost Return on Investment

Email marketing is extremely cost-effective. With no outlay for paper, printing or postage and an average response rate of up to 4 percent, email marketing delivers a healthy return on investment (ROI). According to the Direct Marketing Association, the ROI from email marketing is around $43 for every dollar spent on it. This compares favorably…

Restaurants Email Marketing Tips

U.S. casual dining restaurant sales have grown by 8 percent between 2006 and 2011, according to a study by Mintel. Total casual dining restaurant sales are expected to reach $107.8 billion in 2011. Restaurant owners can secure a share of this competitive market through a well-designed email marketing campaign. Here’s a short list of tips…

Get The Most Out Of Recovery Modules

Experienced email marketers agree that the first few lines of an email are very precious, where main content and key messages should appear. But that does not mean that the remainder of the email is wasted space. There are ways that you can use the bottom of the email to catch the interest of recipients…

Is Your Email Marketing Style Stuck In A Rut?

In our daily lives, we adjust our style of written communication to suit the situation and the audience. Formal business communications, whether by letter or email, require structured paragraphs, accurate grammar, and professional language. Whereas arranging to meet a friend for a drink can be a short message full of textspeak and emoticons. Email marketing…

Share, Share, Share!

The most trusted form of advertising is a recommendation from a friend. Savvy email marketers can harness the power of a friendly recommendation by encouraging readers to share the content of their email marketing campaign with friends and colleagues. A Silverpop benchmark study found that shared emails increase the reach of email marketing campaigns by…