Best Practices | Email Marketing Blog

In 2012 It’s Not Just Your Subscriber Demographics That Matter, It’s Their Location

December 30, 2011

Email marketing has always made a number of assumptions about subscribers. We assume that readers are interested in what we’re offering if we can just get the message right. We assume that emails are more effective and a lot cheaper than the kind of junk mail that clogs up physical mailboxes and weighs down postal…

Why Are You Really Sending Emails (and Are You Achieving Those Goals?)

July 9, 2024December 20, 2011

Email marketing can bring a host of different benefits to a business. You get to keep pitching your products to people who might have stopped by your website. You can announce special offers and you can remind prospects that you’re still around and ready to sell to them as soon as they’re ready to buy.…

How to Use Quora As a Marketing Tool

August 13, 2021December 16, 2011

At first glance, Quora looks like another Yahoo Answers, a site where people can post questions and users can answer, but it’s much more than that. Quora is an ingenious combination of social networking, wiki and question and answer site rolled into one. It’s Yahoo Answer on steroids, and it’s growing in popularity. How Does…

Your Click-to-Open Rates Are Too Low

July 9, 2024December 12, 2011

You know that opt-in email lists are better than opt-out email lists. You know that even though you don’t have the figures to back it up. It stands to reason. Sending a message to even a legitimate third party list is always going to produce worse results than emailing people who have confirmed that they…

Building Customer Loyalty with Birthday Emails

July 9, 2024December 5, 2011

Everyone likes to get a little something special on their birthday. Using email marketing to wish your subscribers and customers a happy birthday is one of the effective ways to build customer loyalty and to show your customers some love. A recent study conducted by MailerMailer reported that anniversary emails may turn out a conversion…

Building A List From Your List

July 9, 2024November 23, 2011

The usual way of growing a subscriber list is to place an invitation on a website, sweeten the offer with the promise of a free download, hope that enough people visit your Web page, and pray that enough of them convert to keep your list big and strong. Citrix Online, creators of online collaboration tool…

Guest Post – How Formal Should Your Emails Be?

October 22, 2012November 21, 2011

The way you conduct yourself and your communication around clients largely depends on who your clients are and what types of feelings you want them to associate with your business. And, by types of feelings, I am referring to the most subtle differences possible. Of course you want customers to view your products and marketing…

Guest Post – How Not To Throw Your Email in the Spam Bin

July 9, 2024November 11, 2011

Email Marketing is one of the most cost-effective ways in pulling off your eCommerce website’s success. But while you are doing an email marketing campaign, you will always be worried if your emails get through the spam filters of your recipient’s inboxes and not to the spam folder. Here are some tips that you should…