Best Practices

Share, Share, Share!

The most trusted form of advertising is a recommendation from a friend. Savvy email marketers can harness the power of a friendly recommendation by encouraging readers to share the content of their email marketing campaign with friends and colleagues. A Silverpop benchmark study found that shared emails increase the reach of email marketing campaigns by…

Faith-Based Email Marketing Engages Current and Future Members

With 70 percent of Americans regularly using email, it is highly likely that members of your congregation use digital communication as part of their daily routine. Email marketing is a simple, cost-effective way to build a relationship with your parishioners, which fits with their busy lives. A well-run email marketing campaign will enable you to…

Keywords that Make your Newsletters Pop

On the Web, keywords are vital. They ensure that sites are listed by search engines, delivering the right kind of free traffic, and they help Web pages make money by serving relevant ads. For newsletters, keywords are no less important, but they’re vital in a different way: while site-based keywords are read by computers which…

17 Effective Ways to Grow Your Opt-in Subscriber List

Your opt-in subscriber list is the foundation for your email marketing campaign. No matter how interesting your content and compelling your call to action, your email marketing campaign cannot be successful without a sizeable list of interested recipients. Follow these 17 tips to grow your opt-in subscriber list. Keep It Short & Simple 1. Keep…

Email Marketing: A Vital Tool for Non-profit Organizations

Online fundraising rose by 40 percent between 2009 and 2010, making it the fastest growing fundraising channel for nonprofit organizations, according to the annual Convio Online Marketing Nonprofit Benchmark Index™ Study. With the 600 respondents raising more than $1.3 billion online during 2010, the study makes it clear that supporters increasingly want to engage with…

Engage Your Subscribers by Inviting Them to Work for You

A marketing email should do one of two things. It might drive immediate sales with a special offer, a strong call to action, and a sense of urgency that forces readers to push the button now. Or it might build a relationship by providing valuable news and information that enables subscribers to understand that yours…

Email Relationships Count Even if You Can’t Measure Them

Internet marketers probably spend more time poring over their stats than they do writing their emails. They’ll look at the number of views their last message received and, more importantly, they’ll check the number of clickthroughs and sales it generated. Each time they hit the Send button again, they’ll be hoping that this message will…