Email Marketing | Email Marketing Blog

Bulk Email Tricks – 5 Killer Email Subject Lines

July 9, 2024September 2, 2013

It would be hard to overstate the importance of the subject line in mass mailing campaigns. The subject line is the first thing a recipient sees, and if that line is not compelling, your prospects will quickly turn away – never to return. Finding the right subject line for your bulk email is vital to…

Stop Using These Obsolete Email Marketing Techniques

July 9, 2024August 28, 2013

The rise of social media have caused many to declare the age of email marketing is over. Actually many recent studies show that email marketing is not dead – but instead thriving and evolving. It is not 1990 anymore, and marketers can no longer rely on the email marketing techniques that worked in previous decades.…

Gmail’s New Inbox: Send This Email Template to Your Gmail Subscribers

July 9, 2024August 23, 2013

Even if the impact of the new Gmail’s layout is not dramatic, many big brands like LivingSocial and Gap sent to their subscribers an email instructing them how to move their emails to the Primary tab. Would you like to do the same? To make it easier, we created an HTML email template that you…

Yahoo! is Closing Inactive Email Accounts – What It Means for Email Marketers

July 9, 2024August 22, 2013

Email marketing is all about effective communication, so anything that cold disrupt that communication is sure to be big news among experienced email marketers. The recent announcement that Yahoo! Mail will now close down inactive email accounts is just the latest in a series of changes that have challenged the way email marketers do business.…

New Gmail Tabs for Bulk Emails: Study on the Impact on Open Rates

July 9, 2024August 6, 2013

There has been a great deal of online debate and discussion surrounding the new Gmail layout. As you may know, Gmail recently introduced tabs that users can use to sort their incoming messages. This new feature includes “Promotions”, a tab designed to hold bulk emails, including the newsletters, blog posts and special offers that email…

Track Your Email Messages with TrackReports: A Beginner Guide

July 9, 2024August 1, 2013

Measuring the effectiveness of your email marketing campaigns is a key element that every email marketer should consider very seriously. It is only by monitoring your email activites and constantly analyzing the data that you can make your email marketing more effective and reliable. As a SendBlaster user, you are entitled to use a free…

Email Marketing: The Potential Dangers and Benefits of the New Gmail Tabs

July 9, 2024July 29, 2013

When Google makes a change, the rest of the world pays close attention. That scenario is playing out now in the world of email marketing. Google recently launched a new layout for its popular Gmail service. This new layout places all promotions, including those sent by email marketers, in a separate tab. That means Gmail…

Run A/B Tests to Improve Your Email Marketing Campaign

July 9, 2024July 24, 2013

Every email marketing campaign is influenced by a number of variables that we cannot control. Regardless, a good email marketer should make all efforts to optimize results and find the best strategy for future email campaigns. One of the best ways to increase performance and conversion is through testing and, in particular, using a technique…