Email Marketing | Email Marketing Blog

7 Golden Rules to Correctly Collect Email Addresses Offline

July 9, 2024May 7, 2015

No matter what kind of business you run, reaching out to customers via email is an essential strategy for success. You do not have to run an online business or operate an Internet store to need a solid email list. Plenty of offline businesses, from brick-and-mortar retails establishments to hotels, can benefit from a robust…

6 Tips on How to Wake Up Inactive Email Subscribers and Re-Engage Them

July 9, 2024April 29, 2015

Building an email list from the ground up is hard work, but it pays off in the end. While many newcomers to the world of email marketing take shortcuts by buying lists, experienced marketers know that growing a list organically is the only true path to success. Even that path can be fraught with peril,…

10 A/B Tests That Every Email Marketer Should Do

July 9, 2024April 9, 2015

Unless you are doing regular A/B tests on your emails and your landing pages, you can never be sure that your email marketing campaigns are working as well as they could. A strict regimen of A/B testing allows you to compare different versions of your marketing materials and choose the ones that work best and…

5 Reasons Not to Use a Normal Client to Create Your Newsletter

July 9, 2024March 26, 2015

A lot of people still use basic email clients such as Microsoft Outlook, Windows Live Mail or Mozilla Thunderbird to send their newsletters. And maybe also you are one of them. In this case you should switch immediately to a dedicated, professional email marketing software. As a matter of fact, “normal” email clients are not…

5 Email Marketing Remedies to Avoid When You Are Getting Low Results

July 9, 2024March 19, 2015

It can be frustrating when all your hard work in email marketing goes nowhere. Doing all that work and seeing few results is difficult, but it is important not to overreact. There is no magical formula to email marketing. Success is the result of many different factors, not one silver bullet. Following best practices from…

8 Tips on How to Create Emails That Really Convert

July 9, 2024March 12, 2015

Tips and tricks are great, but in the end the only thing that really matters is the number of conversions. Increasing your open rate or click rate is certainly important, but at the end of the day the one thing email marketers need is a solid conversion rate. Unfortunately, there are no tricks or secret…

What You Need to Know About Fonts in Email

July 9, 2024February 17, 2015

Lately there has been a big debate among email marketers regarding which fonts should be used, and which fonts should be avoided, when crafting messages. No matter what the message, a classic font is always a good choice. Classic fonts are supported by every major email client, so you can be sure your carefully crafted…

Understanding ISP Feedback Loops

July 9, 2024January 29, 2015

Every email marketer needs a strategy for dealing with spam reports. No matter how well your business is run or how great your products are, some email recipients are bound to mistake your messages for spam. Getting labeled as a spammer can be the kiss of death for an online business, so how you handle…