General

Interested in Web Marketing? Read Web Target

If you are interested in web marketing, we recommend that you read Web Target – a brand new online magazine about email and web marketing. You will discover lots of informative articles, reports about new technologies, ecology of information, new models of online journalism, and the future of the web in general. Web Target Editor…

How Email Marketing Can Increase Your Hotel’s Occupancy Rates

Nearly 66 percent of travel marketers use email marketing, making it second only to print advertising according to the Travel Marketing Trends Report 2011. Email marketing offers hoteliers an effective, low-cost tool to secure new bookings and maintain customer relations. Here are some steps you can take to ensure that your email marketing campaigns are…

The Reverse Opt-In Process

A reverse opt-in is a great technique for bringing more attention to your newsletter and marketing email. Sometimes it is simply not enough with interesting headlines and a lucrative message. You will need something more effective for people to sign up for information from you.  By using the reverse opt-in technique you stand a much…

Internet Marketing Calendar

Marketing experts at Magniphy have created a special calendar to help “sellers optimize their sales timing and promotions”. It also includes ten Top Dollar days that are typically high-sales days on the web. We have highlighted only the most relevant days for email marketing activities and PPC (Pay per Click) promotions (you can see the…

Help Create an Email Charter

Is it possible to have a definitive list of common rules for safer and more responsible email usage? In 2009 Internet marketing guru Seth Godin, posted a long checklist that everyone should run down before hitting “send” on the next mail: Is it going to just one person? (If yes, jump to #10) Since it’s…