Tips & tricks

Professional Email Marketing – Why You Need a Professional SMTP Service

Many new email marketers attempt to send out their newsletters, special offers and other marketing materials using the free SMTP servers built into many popular services like Hotmail and Google. What those newbies often do not realize is that those free SMTP services have strict limits on usage, and very low delivery rates to boot.…

Email Marketing Tips for Photographers

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Working as a professional photographer can be very rewarding. As with any business, how you market yourself can mean the difference between success and failure. The most successful photographers have more than skill with a camera – they have marketing savvy as well. Understanding how to market your photographs is just as important as learning…

Avoiding Common Email Rendering Issues

Unfortunately, many first-time email marketers, and even some experienced players do not realize that different email clients can render email in very different ways. That is because every email client has its own back-end programming and its own front-end interface. Those different interfaces mean that the same message can have a completely different appearance from…

Email Marketing Tips for Retailers

According to the Direct Marketing Association, many retailers are failing to use email marketing effectively. A recent study shows that out of the top 100 shops and websites listed by Hitwise and IMRG, 60 percent failed to send a welcome message upon signup, and 19 percent never sent any messages at all. Of the 100…

Email Marketing: Why It’s all About Building Trust of Your Clients

Email marketing campaigns are notorious for degenerating into unwanted spam for people’s email inbox. If you expect this strategy to prove effective for you to achieve your marketing goals, it is important that you ensure that people read your emails with interest and not trash them without reading. Any tool can work in your favor…