Tips & tricks

Restaurants Email Marketing Tips

U.S. casual dining restaurant sales have grown by 8 percent between 2006 and 2011, according to a study by Mintel. Total casual dining restaurant sales are expected to reach $107.8 billion in 2011. Restaurant owners can secure a share of this competitive market through a well-designed email marketing campaign. Here’s a short list of tips…

Bad Spelling Leads to Low Sales

How can you tell that the email you’ve just received was sent not by your bank but by a malicious spammer hoping to steal your account details? The logo looks right. The design appears professional. Even the from address looks like an account at the bank. And yet… there’s something wrong. It’s the spelling. Messages…

Share, Share, Share!

The most trusted form of advertising is a recommendation from a friend. Savvy email marketers can harness the power of a friendly recommendation by encouraging readers to share the content of their email marketing campaign with friends and colleagues. A Silverpop benchmark study found that shared emails increase the reach of email marketing campaigns by…

17 Effective Ways to Grow Your Opt-in Subscriber List

Your opt-in subscriber list is the foundation for your email marketing campaign. No matter how interesting your content and compelling your call to action, your email marketing campaign cannot be successful without a sizeable list of interested recipients. Follow these 17 tips to grow your opt-in subscriber list. Keep It Short & Simple 1. Keep…

Summer Success for Your Email Marketing Campaign

Traditionally, email usage declines over the summer months. While customers are on vacation or making the most of long summer days with visits to the beach or family barbecues, inboxes quietly fill with emails that may never be read. But don’t despair. There are steps you can take to ensure that your email marketing campaign…

New Email Marketing Cartoons

The folks at Web Target – a popular Italian email marketing webzine – have just released the first 5 episodes of a new video series called “Email Marketing Toons. Tips & Tricks in MarketingLand“. These short videos tell about the adventures and misadventures of two particular friends, who get together to do marketing without knowing…