Email Marketing Frequency – Finding the Perfect Balance

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It is one of the most frequently asked questions in the world of email marketing – how often should I send my bulk email messages? Determining the right frequency and finding the perfect balance is one of the most difficult parts of email marketing – and one of the most difficult to master. That is…

How to Make the Most of Your Direct Sales Emails

With our bulk email software SendBlaster, you can send any form of marketing emails – including newsletters, updates, invitations to special events and also direct sales emails. Those marketing emails can be remarkably effective, but only if you know how to use them properly. Without the right techniques, those direct sales emails will simply mean…

Bulk Email Tricks – 5 Killer Email Subject Lines

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It would be hard to overstate the importance of the subject line in mass mailing campaigns. The subject line is the first thing a recipient sees, and if that line is not compelling, your prospects will quickly turn away – never to return. Finding the right subject line for your bulk email is vital to…

Yahoo! is Closing Inactive Email Accounts – What It Means for Email Marketers

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Email marketing is all about effective communication, so anything that cold disrupt that communication is sure to be big news among experienced email marketers. The recent announcement that Yahoo! Mail will now close down inactive email accounts is just the latest in a series of changes that have challenged the way email marketers do business.…

New Gmail Tabs for Bulk Emails: Study on the Impact on Open Rates

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There has been a great deal of online debate and discussion surrounding the new Gmail layout. As you may know, Gmail recently introduced tabs that users can use to sort their incoming messages. This new feature includes “Promotions”, a tab designed to hold bulk emails, including the newsletters, blog posts and special offers that email…