Email Marketing Blog - SendBlaster

7 Free Resources to Create Professional Email Newsletters

July 9, 2024September 13, 2013

No matter what your market niche, a professional looking email newsletter can boost your business and improve your image. Companies use newsletters to communicate with customers, get the word out about new products and services and build their brands. Smart companies know that newsletters work, and they strive to make every new newsletter an improvement…

Email Marketing Frequency – Finding the Perfect Balance

July 9, 2024September 11, 2013

It is one of the most frequently asked questions in the world of email marketing – how often should I send my bulk email messages? Determining the right frequency and finding the perfect balance is one of the most difficult parts of email marketing – and one of the most difficult to master. That is…

How to Make the Most of Your Direct Sales Emails

July 9, 2024September 5, 2013

With our bulk email software SendBlaster, you can send any form of marketing emails – including newsletters, updates, invitations to special events and also direct sales emails. Those marketing emails can be remarkably effective, but only if you know how to use them properly. Without the right techniques, those direct sales emails will simply mean…

Bulk Email Tricks – 5 Killer Email Subject Lines

July 9, 2024September 2, 2013

It would be hard to overstate the importance of the subject line in mass mailing campaigns. The subject line is the first thing a recipient sees, and if that line is not compelling, your prospects will quickly turn away – never to return. Finding the right subject line for your bulk email is vital to…

Stop Using These Obsolete Email Marketing Techniques

July 9, 2024August 28, 2013

The rise of social media have caused many to declare the age of email marketing is over. Actually many recent studies show that email marketing is not dead – but instead thriving and evolving. It is not 1990 anymore, and marketers can no longer rely on the email marketing techniques that worked in previous decades.…

Gmail’s New Inbox: Send This Email Template to Your Gmail Subscribers

July 9, 2024August 23, 2013

Even if the impact of the new Gmail’s layout is not dramatic, many big brands like LivingSocial and Gap sent to their subscribers an email instructing them how to move their emails to the Primary tab. Would you like to do the same? To make it easier, we created an HTML email template that you…

Yahoo! is Closing Inactive Email Accounts – What It Means for Email Marketers

July 9, 2024August 22, 2013

Email marketing is all about effective communication, so anything that cold disrupt that communication is sure to be big news among experienced email marketers. The recent announcement that Yahoo! Mail will now close down inactive email accounts is just the latest in a series of changes that have challenged the way email marketers do business.…

New Gmail Tabs for Bulk Emails: Study on the Impact on Open Rates

July 9, 2024August 6, 2013

There has been a great deal of online debate and discussion surrounding the new Gmail layout. As you may know, Gmail recently introduced tabs that users can use to sort their incoming messages. This new feature includes “Promotions”, a tab designed to hold bulk emails, including the newsletters, blog posts and special offers that email…