Email Marketing Blog - SendBlaster

Email Marketing and Teens – What You Need to Know

July 9, 2024June 12, 2013

There is no doubt that teenage consumers make up an important part of the overall consumer culture. From clothes and music to books and websites, teens are often the trendsetters. The trends created by those teenage consumers often trickle down through the entire culture, giving early movers a big advantage and a chance at some…

Why Open Rates May Not Be As Important As You Think

July 9, 2024June 6, 2013

Many email marketers have traditionally used open rates to gauge the health of their mailing lists. While this may seem like a logical thing to do, the value of this particular metric is not as great as it once was. In fact, open rates are becoming less relevant, and it is important for today’s email…

Email Marketing: What To Do With an Old Email List

July 9, 2024May 29, 2013

Every good marketer knows how important a solid email list is to success. A list filled with bad addresses and questionable domains will cause your bounce rate to rise and put your entire business at risk. That is why smart marketers spend so much time building their email lists organically through opt-in links and other…

How to Deal Effectively with Email Bounces

July 9, 2024May 21, 2013

When you embark on a new email marketing campaign, you hope that every one of your carefully crafted messages reaches its intended recipient, but that is rarely the case. Undelivered email is a fact of life in the email marketing world, but it is important to manage those failures and do what you can to…

Email Marketing Tips for Financial Advisors

July 9, 2024May 14, 2013

Financial advisors spend a lot of time boosting the success of their clients, but it is just as important to boost their own success. They may advertise in the local newspaper or maintain a listing in the phone directory, but what else can they do to get their name out there and bring new clients…

Disposable Email Addresses – What Email Marketers Should Know

July 9, 2024May 8, 2013

As an email marketer, you already know that some addresses on your list will stop working over time. When a recipient changes jobs, for instance, that previously good address will be deleted, and subsequent emails will bounce back as undeliverable. Other users may change service providers, rendering their previous email addresses useless. What you may…

10 FREE Mother’s Day Email Templates for SendBlaster

July 9, 2024April 30, 2013

Looking for some colorful and lovely Mother’s Day Email Templates? We all know that Mother’s Day is the perfect day to show appreciation and gratitude. Actually, it’s also the second largest shopping day of the year, and a prime holiday for email marketing too. We have designed 2 set of 5 Mother’s Day Email Templates …

Why authenticate your emails with DKIM and SPF

July 9, 2024April 29, 2013

You open your inbox and you find an email from your bank or from a Post Office. No, wait a minute: it’s not actually coming from there. The address has been spoofed: a spammer has pretended to send from an official account in order to trick you better. This happens a lot of time to…