Professional Email Marketing – Why You Need a Professional SMTP Service

Many new email marketers attempt to send out their newsletters, special offers and other marketing materials using the free SMTP servers built into many popular services like Hotmail and Google. What those newbies often do not realize is that those free SMTP services have strict limits on usage, and very low delivery rates to boot.…

Behavioral Targeting in Marketing: Is it Moving Towards Its End?

Amidst the tug of war between the Federal Trade Commission (FTC) and advertising world, the consumers are now seen deciding about target adverting. But the fact is both advertising and behavioral targeting is never going to stop. The idea of behavioral targeting based on the past behavior patterns of consumers is not just the only…

Email Marketing Tips for Photographers

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Working as a professional photographer can be very rewarding. As with any business, how you market yourself can mean the difference between success and failure. The most successful photographers have more than skill with a camera – they have marketing savvy as well. Understanding how to market your photographs is just as important as learning…

Guest Post: Why Email Will Never Die

Email has changed the way people communicate in the modern world tremendously. However, despite its significance, some experts feel that email is on its last legs. While email might sometimes feel somewhat slow in today’s fast-paced world with its focus on instantaneous responses, there are a number of advantages to email that will keep it…

Avoiding Common Email Rendering Issues

Unfortunately, many first-time email marketers, and even some experienced players do not realize that different email clients can render email in very different ways. That is because every email client has its own back-end programming and its own front-end interface. Those different interfaces mean that the same message can have a completely different appearance from…

FREE eBook: Email Marketing Now – SendBlaster Edition

We are very happy to announce that it’s now available, free of charge, an exclusive edition of “Email Marketing Now – How it works and how to make it work” – a complete and up-to-date email marketing guide (regularly priced $5.25 on Amazon). To receive Email Marketing Now, simply complete the form in this page…

Email Marketing Tips for Retailers

According to the Direct Marketing Association, many retailers are failing to use email marketing effectively. A recent study shows that out of the top 100 shops and websites listed by Hitwise and IMRG, 60 percent failed to send a welcome message upon signup, and 19 percent never sent any messages at all. Of the 100…