Put the Right Content in the Right Channels

The biggest advantage that email newsletters bring to businesses is the steady contact with leads. Every week, a potential customer who has expressed an interest in the service you supply is reminded that you’re still there, still offering that service and still available for them. It’s a method that can be hugely effective. Provided those…

8 FREE Easter Email Templates

We have just released a free template pack designed for Easter 2011 to use with SendBlaster. The Easter package includes 8 original free HTML templates, fully customizable and compatible with all major email clients. All these templates come with .eml format that you can download and send using SendBlaster! How to import Easter HTML email…

Epsilon Data Breach: Millions of Email Addresses Exposed

Email marketing provider, Epsilon, has announced that “an incident was detected where a subset of Epsilon clients’ customer data were exposed by an unauthorized entry into Epsilon’s email system” on March 30. In other words, a large number of email lists – milions of email addresses – have been compromised and now may receive spam…

IE 9 Compatibility Update for SendBlaster 2

We’ve just released an update which fixes a compatibility problem with Internet Explorer 9. If you run Windows Vista or Seven, and recently installed Internet Explorer 9, you may be experiencing issues with the HTML editing panel; after you load a template, or an external html / eml file, you are not able to edit…

3 Ways to Deepen Your Reader Relationship

The effectiveness of an email campaign is usually measured in open rates, click rates, and eventually, sales numbers. But there’s one factor that affects those rates more than any other. It’s not shown on any stats page and it can’t be represented in numbers. But the depth of your relationship with your subscribers has a…