email marketing

Is Email Marketing Right for You?

Email marketing can be a profitable activity and an effective tool for growing your business and building your brand. The problem is that email marketing can only work its wonders if you are prepared to put in the work, do the research and give everything you do the professional touch. If done incorrectly, email marketing…

15 Ways to Integrate Facebook and Email Marketing

#181391617 / gettyimages.com Facebook has been undergoing some interesting changes recently, and those changes present some interesting opportunities for email marketers. Facebook may have started out as a way for old friends to connect with one another and new friends to find each other, but it has quickly evolved into a powerful business platform. You…

7 Inexcusable Errors in Email Marketing

In the world of email marketing, some errors are easy to make, while others are nearly inexcusable. Newcomers to email marketing often make errors as they learn the ropes and get to understand the rules, but those mistakes should lessen as time goes by. It is important to remember that even experienced pros can make…

Black Friday & Cyber Monday Email Marketing Strategies

Black Friday has long been one of the premier days in the retail business – the day when business coffers turn from “red” to “black” as hordes of deal-crazed shoppers stream through the doors. Held the Friday after Thanksgiving, Black Friday has become so important that businesses pull out all the stops – slashing prices…

Email Marketing for Independent Musicians

email marketing musicians
The world of music has certainly changed over the past few decades. Where record labels and recording executives once held all the cards, musicians themselves now have the upper hand. Independent musicians are thriving like never before, and they are connecting with their fans on a grass roots level. This connection helps fans feel more…