email marketing

Email Marketing Tips for Travel Agents

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With the rise of online tour sellers like Expedia and Travelocity, travel agents are competing in a market that’s increasingly competitive. Travelers now have the ability to go online and book their own travel deals, leaving the travel agent completely out of the picture. That why it’s important for travel agents to find low cost…

Email Marketing for Law Firms

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Email is one of the fastest and most cost effective ways to get in touch with clients. Sending emails to clients costs nothing, and it’s a timesaver since you can preload a series of messages to send out on a set schedule. You can also use email marketing to build a relationship with clients to…

How to Recognize And Avoid Spamtraps

Is it possible that your email list could contain hidden agents just waiting to determine that you’re a spammer? It’s definitely possible. Email addresses known as spamtraps exist for the sole purpose of identifying potential spammers and then blacklisting them. In some cases, spamtraps could have once been legitimate email addresses that have been abandoned…

Animated GIFs in Your Email Marketing

Is it appropriate to use animated GIFs in emails?  The number of marketers using animation in emails has declined in recent years but has recently experienced a resurgence.  For good reason. Many recent split tests have shown that  emails containing animated GIFs give better results, in terms of engagement and conversions, compared to the same…

When You Don’t Have to Worry About Clickthroughs

Folyo is a job service for freelance designers. Sacha Greif, the service’s founder and a designer with more work than he can handle, assesses designers, reviews submissions from companies and tries to bring the two together. Unlike other freelance jobs sites though, Greif doesn’t post the offers on his website. Freelancers can’t bid or compete…

Email Marketing Tips for Fitness Clubs and Health Centers

The fitness and health club business is a competitive one. Local advertising has its place, but these days more people are turning to the internet to get health and fitness information. That’s where email marketing comes in. Email is one of the most effective ways to form a relationship with health conscious people who may…