Sendblaster | Email Marketing Blog

Special Characters and Symbols in Email Subject Lines: What You Need to Know

July 9, 2024September 17, 2018

You may have noticed a trend recently in the email marketing messages you have been receiving. It seems that special characters and symbols in email subject lines are all the rage these days, from simple things like hearts ♥ on Valentine’s Day to stars and stripes ★ on the Fourth of July. But while these…

Top 6 Free HTML Email Editors To Create HTML Emails of 2018

July 9, 2024August 15, 2018

If you want to create or edit clean HTML emails and send them out with SendBlaster, be sure to choose the correct web authoring tools. For example, it is not a good idea to use word processors like MS Word. Emails may look good for your eyes, but the output will be poorly formatted and…

5 Reasons Not to Use a Normal Client to Create Your Newsletter

July 9, 2024March 26, 2015

A lot of people still use basic email clients such as Microsoft Outlook, Windows Live Mail or Mozilla Thunderbird to send their newsletters. And maybe also you are one of them. In this case you should switch immediately to a dedicated, professional email marketing software. As a matter of fact, “normal” email clients are not…

How to Use Twitter to Collect Email Addresses

July 9, 2024January 15, 2015

Twitter recently introduced a new feature that should be of interest to email marketers. This new solution, known as lead generation cards, provides a way for marketers to collect email addresses via the Twitter platform. The ability to collect email addresses is certainly an important tool for email marketers. Many businesses are already using Twitter…

The Importance of Using the Correct Charset in Email Marketing

July 9, 2024May 29, 2014

Email marketers need to consider many different things when creating their messages. From the subject line to the content, there are plenty of items to worry about and obsess over. One thing that is often overlooked, however, is the importance of the charset, or set of characters. Using the wrong charset could make your messages…

Main Ingredient Uses SendBlaster to Send Tasty Weekly Newsletters

August 31, 2018February 12, 2014

Main Ingredient is an online retailer, supplying rare and hard-to-find gourmet ingredients to South African food lovers. The company is operated by a couple, John and Lynne Ford, and their shop caters to enthusiastic and adventurous cooks, offering a wide variety of products which are not usually available in a single supermarket. Main Ingredient products…

The Importance of Alt Tags in Email Images and How to Add Them

July 9, 2024September 18, 2013

You may not realize it, but the Alt tag is a very important part of any email marketing message. Failing to use Alt tags, or not using them effectively, could have a negative impact on your open rates – and ultimately on your profits. To understand why Alt tags are so vital, it is important…

Track Your Email Messages with TrackReports: A Beginner Guide

July 9, 2024August 1, 2013

Measuring the effectiveness of your email marketing campaigns is a key element that every email marketer should consider very seriously. It is only by monitoring your email activites and constantly analyzing the data that you can make your email marketing more effective and reliable. As a SendBlaster user, you are entitled to use a free…