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Archive for the 'General' Category

Email Marketing Tips for Fitness Clubs and Health Centers

Published on January 9, 2012 in General and Tips & tricks. 1 Comment Tags: , , .

The fitness and health club business is a competitive one. Local advertising has its place, but these days more people are turning to the internet to get health and fitness information. That’s where email marketing comes in. Email is one of the most effective ways to form a relationship with health conscious people who may be interested in your services. If you’re not using email marketing for fitness and health, you’re missing out on an invaluable opportunity to “connect” with potential clients.

Why is email marketing so effective for health clubs and fitness centers? Once you develop a list, you can send readers useful health and nutrition information on a regular basis. This helps to brand your business and remind readers of what your facilities have to offer. Over time, you will gain customers using this technique, and you’ll be doing it without a hard sell. What kind of fitness information can you offer through email?

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7 Effective Ways to Protect Your Online Privacy

Published on January 5, 2012 in Best Practices, General and Tips & tricks. 3 Comments Tags: .


There’s nothing more convenient than doing personal and business transactions online but that convenience carries risks. Every day unsuspecting internet users have their personal information recorded and their online activities tracked without their knowledge. Fortunately, there are simple steps you can take to keep your personal information private and protect yourself against unscrupulous companies who want your private information. Here are seven simple ways to protect your online privacy when you’re surfing the internet.

Make Sure Your Computer is Protected
To protect your online privacy, make sure your computer is well armed. Install a reliable anti-virus software, and make sure your computer is also protected by a firewall and software that blocks malware and spyware. You can buy these products from companies that offer them as a bundle. Anti-virus software protects your computer against viruses and Trojans, while a firewall filters out and blocks suspicious traffic to your computer. For maximum security, you need both.

Update Your Operating System
When operating systems like Microsoft Windows issue an update, it usually has changes that address a particular security issue. If you don’t do regular updates, you won’t be protected. Make it a habit to check for updates and download them immediately for maximal online privacy protection.

Choose Your Password Carefully
When you choose a password, select one that’s a combination of numbers and letters, both upper and lower case, and don’t reveal it to anyone. Avoid using personal information in your password such as your birthdate or the name of a pet. Use a different password for every online account you have. If you have problems remembering so many passwords, use a reputable passwords site to store them securely. Once you’ve chosen your password, don’t save it on your web browser, and don’t forget to change your passwords frequently.

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Why Are You Really Sending Emails (and Are You Achieving Those Goals?)

Published on December 20, 2011 in Best Practices and General. 0 Comments Tags: , .

Email marketing can bring a host of different benefits to a business. You get to keep pitching your products to people who might have stopped by your website. You can announce special offers and you can remind prospects that you’re still around and ready to sell to them as soon as they’re ready to buy. By staying noticed, you make sure that prospect turns to you and not to a competitor.

It’s no wonder then that email marketers usually want more than one result from their email marketing campaign. In a survey for MarketingProfs and Junta42 Research, 78 percent of firms that use email marketing said that they were aiming for “brand awareness.” Sixty-nine percent were hoping for “customer retention/loyalty” and 63 percent said they wanted “lead generation,” almost the same number who said they were hoping for “customer recruitment.”

The top two goals then were forms of relationship-building; the next two, demands for sales.
Those two, very different, sets of goals can be seen in the content that gets sent through email and lands in our inboxes every day.

When Audible.com, an audiobook outlet, sent a piece of email marketing recently, it settled for an electronic flyer — and a subject line that was almost deceptive. “Download a FREE Audiobook Today” the email promised, as though it were handing out a desirable freebie in return for visiting the site.
In fact, bringing up the email shows an image that says you can “Download A FREE Audiobook Today” and then in small print underneath that headline: “When you try Audible for 14 days.”

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An Amazing Social Network

Published on December 19, 2011 in General. 0 Comments

So true!

Use LinkedIn to Keep in Touch With Prospects and Customers

Published on December 9, 2011 in General. 0 Comments Tags: , , , .

Social media expert Linda Coles wrote a great overview of how to use LinkedIn Mail to keep in touch with your business prospects, contacts and customers. Linda says that LinkedIn’s Mail feature is one of the most under-utilized parts of the service. It can help to grow your connections and also increase business if used properly.

Because LinkedIn mail isn’t overused, it can work to your advantage by using the messaging function of LinkedIn properly. LinkedIn automatically limits your messaging capability to no more than 50 contacts at a time. This feature is probably intended to stop LinkedIn spam. You just need to break your contact list into segments, and target your messages.

First, you should go to your LinkedIn inbox and click “compose message.” Click on the “connections” icon to select the people you want to email the message to, and then be sure to click the “bcc” box at the bottom of the email. You can sort your connections by business or industry to target your messages.

Second, invest some time in composing a message that will be interesting to your contacts. Don’t just repeat newsletters that you currently sent out. These messages are a good place to highlight a book, website, industry article or event your contacts would find relevant and interesting. As long as you focus on adding value to the LinkedIn message, chances are, it will be positively received.

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71 Free Colorful Christmas Email Templates

Published on December 6, 2011 in General, Sendblaster and Templates. 4 Comments Tags: , .

Have you already started sending your Christmas greetings?  If you are still looking for beautiful and colorful Christmas email templates, you came to the right place!
This year we have created a large collection of 71 FREE Christmas Email Templates that you can easily download, customize with your personal greeting message and send them with SendBlaster.

How to get started with Free Christmas Email Templates.

Simply follow the instructions provided below:

  • Download SendBlaster – skip this step if you have already installed SendBlaster on your pc.
  • Download this installer package (.zip, 2.9MB) – compatible only with SendBlaster 2.x
  • Unpack the package and follow instructions during the installation
  • Open SendBlaster
  • Go to “Compose a message” panel
  • Click on “Choose template” and select your favorite Christmas template
  • Customize your template with your fonts/logos/colors
  • Finally, send it to your list

Please note that this package contains 31 templates we already provided last year. If you have already downloaded them, there will be no issues. We did not rename them, so you will not find any duplicates in your copy of SendBlaster.

 

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