Financial advisors spend a lot of time boosting the success of their clients, but it is just as important to boost their own success. They may advertise in the local newspaper or maintain a listing in the phone directory, but what else can they do to get their name out there and bring new clients…
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As an email marketer, you already know that some addresses on your list will stop working over time. When a recipient changes jobs, for instance, that previously good address will be deleted, and subsequent emails will bounce back as undeliverable. Other users may change service providers, rendering their previous email addresses useless. What you may…
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Building a solid list of contacts is perhaps the most difficult and time-consuming part of email marketing. Without a good list of prospects, the return for all your hard work could be quite low. That may be why so many email marketers take shortcuts – like buying an email list. At first glance, buying a…
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They say a picture is worth a thousand words, and that is definitely true in the world of email marketing. A well-placed image can get the attention of the viewer much more easily than a block of text, and the proper use of images can improve response rates and boost sales. Unfortunately, too many email…
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Veterinary practices, animal hospitals and specialty animal clinics have a lot riding on their reputations. Word of mouth spreads rapidly among clients, and both good and bad experiences are likely to be shared. That is why it is so important for veterinary practices to reach out to their clients and foster a positive experience for…
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Email marketing is most closely associated with the world of business, but government agencies can benefit from these techniques as well. The same concepts that make email marketing successful for local businesses can also benefit local governments. Local government agencies can use email marketing to communicate a host of important things – from the date…
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At first glance the local car dealership may not seem like the ideal venue for email marketing. After all, customers tend to know which automotive dealers exist in their local areas, and they tend to patronize those dealerships only when they are actively in the market for a new car or truck. Even so, smart…
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