SendBlaster 3: the best Bulk Email Software for Email Marketing

How to Use Twitter to Collect Email Addresses

Twitter recently introduced a new feature that should be of interest to email marketers. This new solution, known as lead generation cards, provides a way…

13 Tips to Revitalize Your Email Marketing Campaigns

The world of email marketing is a tough one, even for experienced campaigners. Sometimes your marketing results decrease even if you think you are doing…

Is It Too Early to Use HTML5 Doctype in Emails?

The new HTML5 format is sure to provide some interesting opportunities for email marketers, but it is important to be properly prepared. As with every…

How to Calculate ROI in Email Marketing

  Return on investment, or ROI, is one of the most important concepts in the world of business. Calculating the return on your investment allows…

The Importance of Using the Correct Charset in Email Marketing

Email marketers need to consider many different things when creating their messages. From the subject line to the content, there are plenty of items to worry about…

Is Email Marketing Right for You?

Email marketing can be a profitable activity and an effective tool for growing your business and building your brand. The problem is that email marketing…

15 Ways to Integrate Facebook and Email Marketing

#181391617 / gettyimages.com Facebook has been undergoing some interesting changes recently, and those changes present some interesting opportunities for email marketers. Facebook may have started…

7 Inexcusable Errors in Email Marketing

In the world of email marketing, some errors are easy to make, while others are nearly inexcusable. Newcomers to email marketing often make errors as…

Why Relevance is the Key to Email Marketing Success

  As an email marketer, the number one thing you need to do is make sure your messages are relevant to your subscribers. If you…

Black Friday & Cyber Monday Email Marketing Strategies

Black Friday has long been one of the premier days in the retail business – the day when business coffers turn from “red” to “black”…

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