SendBlaster 3: the best Bulk Email Software for Email Marketing

Why You Should Never CC Your Subscribers

It may seem obvious that CC’ing your list subscribers would be a bad idea, but that does not stop some new email marketers from falling…

11 Ways to Retain Customers with Email Marketing

When used properly, email marketing is a powerful tool for customer retention too. Custom acquisition cost is a major issue for just about every business….

Revitalize your Email List with Facebook Custom Audiences

If you want to revitalize your email list and gain new customers, Facebook can be your best friend. The Facebook Custom Audiences feature is a…

How to Use Twitter to Collect Email Addresses

Twitter recently introduced a new feature that should be of interest to email marketers. This new solution, known as lead generation cards, provides a way…

13 Tips to Revitalize Your Email Marketing Campaigns

The world of email marketing is a tough one, even for experienced campaigners. Sometimes your marketing results decrease even if you think you are doing…

Is It Too Early to Use HTML5 Doctype in Emails?

The new HTML5 format is sure to provide some interesting opportunities for email marketers, but it is important to be properly prepared. As with every…

How to Calculate ROI in Email Marketing

  Return on investment, or ROI, is one of the most important concepts in the world of business. Calculating the return on your investment allows…

The Importance of Using the Correct Charset in Email Marketing

Email marketers need to consider many different things when creating their messages. From the subject line to the content, there are plenty of items to worry about…

Is Email Marketing Right for You?

Email marketing can be a profitable activity and an effective tool for growing your business and building your brand. The problem is that email marketing…

15 Ways to Integrate Facebook and Email Marketing

#181391617 / Facebook has been undergoing some interesting changes recently, and those changes present some interesting opportunities for email marketers. Facebook may have started…


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