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The Value of Facebook Fans Versus Email Subscribers

facebook email subscriptions
Every business should understand the differences between their fans on Facebook and their email subscribers. Which is best? Do you need to have both, or will one be sufficient? Businesses have many questions regarding the best way to promote their products and services in this era of Internet technology. Most research concludes that email subscribers…

New Hotmail Features: Email Marketing Friend or Foe?

Hotmail feels that it has won the war against spam, having announced that true spam in users’ inboxes has reduced to under 3% using SmartScreen™ filtering. Now they have turned their attention to graymail, the emails that users may or may not be happy to receive. Graymail includes newsletters that subscribers may have forgotten signing…

4 Free Halloween Email Templates

halloween
Halloween is fast approaching, so maybe you are looking for some themed templates to send out to your subsribers. Here are 4 new Halloween templates that you can download and customize any way you want. They have already been tested in all major email clients, so just add your custom text, and/or your logo and…

The Environmental Cost of SPAM [Infographic]

Did you know that SPAM has also a considerable environmental cost? The folks at WebpageFX have calculated the carbon footprint of the world’s spamming activities and they discovered that “a certain amount of Spam emails is actually the equivalent to the level of Green House Gas (GHG) emissions released from driving 3 feet.” In particular…

Propel Your Email Marketing to the Top of the League

Sports fans are perhaps the most loyal of consumers. An avid sports fan remains unwaveringly loyal to his chosen team, no matter how well or how badly it performs. With the U.S. sports industry worth an estimated $422 billion in 2011, according to Plunkett Research, companies can capitalize on fan loyalty with sports-related email marketing…

Why Are You Giving Away Your Products?

Leads and prospects are pummeled by marketers all the time. They see special offers when they go to the supermarket. Coupon catalogs fall out from the pages when they open their newspaper. Websites tell them to buy now because if they don’t, the price will go up in two minutes and counting. When they see…