Best Practices

Easter Email Marketing Tips

Easter eggs
Christmas isn’t the only holiday that brings good cheer and marketing opportunities. Easter takes place as spring is arriving. People are eager to celebrate the end of a long winter – and that means opportunity for you. Need some ideas? Here are email marketing tips to kick-start your Easter marketing campaign. Show How Your Products…

Email Marketing for Local Governments

email marketing for local governments
Email marketing is most closely associated with the world of business, but government agencies can benefit from these techniques as well. The same concepts that make email marketing successful for local businesses can also benefit local governments. Local government agencies can use email marketing to communicate a host of important things – from the date…

Email Marketing Tips for Car Dealerships and Automotive Dealers

At first glance the local car dealership may not seem like the ideal venue for email marketing. After all, customers tend to know which automotive dealers exist in their local areas, and they tend to patronize those dealerships only when they are actively in the market for a new car or truck. Even so, smart…

Email Marketing Tips for Event Planning

Email marketing can be a big help when it comes to event planning. Planning a major event like a grand opening, special giveaway or charity fundraiser involves a lot of moving parts – from booking the facility and utilizing the talents of local celebrities to making sure the general public knows the date and time…

How to Write and Send a Press Release by Email

press release by email
Companies frequently use online press releases to announce new products, introduce new executives and launch new store openings.  There are a number of ways to send them, including many free and professional services (for example Prweb.com), but if you have a local business or a niche company, it is generally a better idea to submit…

Email Marketing: Turn Your Email Misses into Hits

If you can persuade a quarter of the people who receive your email messages to read them, you’re doing well. If one in twenty click through to your website, you’ll be towards the high end of the industry average. Those don’t look like great figures, although if you’ve been doing email marketing for any length…