Best Practices

Email Marketing Top Tips for Real Estate Agents

Real estate businesses rely heavily on email marketing, according to a 2010 study by the Robert H. Smith School of Business. However, a secret-shopping report, published by PCMS Consulting and One Cavo in May 2011, suggests that real estate agencies are not capitalizing on the web-based leads they generate. In the study, nearly 75 percent…

How to Write Promotional Emails

Promotional emails must have a good format to fill their purpose. Without a proper format your promotional email won’t even be read and it will just be a waste of time and words. Here are some important points for how to format a clear and effective promotional email. Keep them in mind to achieve the…

Internet Marketing with QR Codes

With the growth in smartphone adoption, QR codes are rapidly becoming an important part of the internet marketer’s toolkit. The distinctive black and white, pixilated squares can be found on billboards, in newspaper adverts and on the back of cereal boxes. Anyone with a camera phone equipped with a QR code reader can scan the…

The Reverse Opt-In Process

A reverse opt-in is a great technique for bringing more attention to your newsletter and marketing email. Sometimes it is simply not enough with interesting headlines and a lucrative message. You will need something more effective for people to sign up for information from you.  By using the reverse opt-in technique you stand a much…

Read Your Emails!

If you wanted to be a professional actor, you’d go and watch a great performer. If you wanted to be a professional photographer, you’d spend time looking at beautiful pictures. And if you’re going to send email as part of your profession, you’re going to need to read lots of emails. You’re going to have…

Summer Success for Your Email Marketing Campaign

Traditionally, email usage declines over the summer months. While customers are on vacation or making the most of long summer days with visits to the beach or family barbecues, inboxes quietly fill with emails that may never be read. But don’t despair. There are steps you can take to ensure that your email marketing campaign…