Best Practices

3 Differences Between Email Marketing and Social Media Marketing (and One Important Similarity)

Email marketing and social media marketing can appear fairly similar. Both deliver messages directly to leads who have expressed an interest in a company’s products. Both function online. And both are known to produce handsome rewards when done properly. But those similarities are fairly superficial. There are actually a number of important differences between social…

Tips to Make Your Emails Accessible

It’s a given that email marketing can help you to build strong relationships with your subscribers. This happens when you write good content and give your readers valuable information that helps them to achieve their goals. On top of that, you should make sure that all your emails are accessible to anyone. Your list may…

Dealing With Bounced Emails

Finding out what happens after you hit the “send” button is extremely important since it may help you to know your subscribers better and, as a consequence, to improve your email campaign results. In today’s post we focus on bounce rates. Are you calculating them periodically? Let’s go back to the basics.  Bounce rate is…

Put the Right Content in the Right Channels

The biggest advantage that email newsletters bring to businesses is the steady contact with leads. Every week, a potential customer who has expressed an interest in the service you supply is reminded that you’re still there, still offering that service and still available for them. It’s a method that can be hugely effective. Provided those…

3 Ways to Deepen Your Reader Relationship

The effectiveness of an email campaign is usually measured in open rates, click rates, and eventually, sales numbers. But there’s one factor that affects those rates more than any other. It’s not shown on any stats page and it can’t be represented in numbers. But the depth of your relationship with your subscribers has a…