Best Practices | Email Marketing Blog

Top Key Performance Indicators (KPIs) for Email Marketing

July 9, 2024August 7, 2014

KPI are three of the most important letters in the world of email marketing. Learning how to evaluate key KPI is an essential part of email marketing success. If you are looking solely at click throughs and open rates, you could be missing out on some key metrics – and some key ways to make…

15 Tips on Mobile Email Marketing

July 9, 2024July 22, 2014

It was not that long ago that most users read their email exclusively from desktop and laptop computers. These days, however, your readers are just as likely to be checking their messages from their smartphones or tablets. The tipping point for mobile devices and email has now arrived; a recent Litmus report found that…

13 Tips to Revitalize Your Email Marketing Campaigns

February 5, 2026July 17, 2014

The world of email marketing is a tough one, even for experienced campaigners. Sometimes your marketing results decrease even if you think you are doing everything right. Campaigns that got great results just a few months ago may suddenly falling short, and your profits may decline as a result. What can email marketers do to…

Is It Too Early to Use HTML5 Doctype in Emails?

July 9, 2024July 10, 2014

The new HTML5 format is sure to provide some interesting opportunities for email marketers, but it is important to be properly prepared. As with every type of change, email marketers will need to carefully test their templates and their messages. Marketers will also need to stay up to date and keep abreast of changes in…

Legal Issues Email Marketers Should Take Into Consideration

July 9, 2024July 3, 2014

Every type of business faces its own unique legal challenges, and email marketing is no exception. Email marketers need to keep up-to-date with the various legal issues surrounding online communication and technology. Failing to stay informed could be bad for business – and even put the company out of business. Some of the legal challenges…

How to Improve the Unsubscribe Page

July 9, 2024June 26, 2014

As an email marketer, you hope your list members never leave. You work hard to provide them with quality content and useful information, and you want them to look forward to each new message. Even so, there will be subscribers who no longer want to receive your emails, and you need to provide a simple…

43 Practical Tips to Improve Your Email Marketing Campaigns

February 5, 2026June 23, 2014

The world of email marketing is always changing and evolving, and that presents some serious challenges for email marketers. Techniques that worked just a few months ago may no longer produce results, and changes to email clients could send your carefully crafted messages to the spam folder or even prevent them from getting through…

How to Calculate ROI in Email Marketing

July 9, 2024June 9, 2014

Return on investment, or ROI, is one of the most important concepts in the world of business. Calculating the return on your investment allows you to focus your energy – and your precious money – on what works while avoiding wasting funds on things that do not generate a real return. When it comes…