SendBlaster 4: the best Bulk Email Software for Email Marketing

Best Practices

Top Key Performance Indicators (KPIs) for Email Marketing

KPI are three of the most important letters in the world of email marketing. Learning how to evaluate key KPI is an essential part of…

13 Tips to Revitalize Your Email Marketing Campaigns

The world of email marketing is a tough one, even for experienced campaigners. Sometimes your marketing results decrease even if you think you are doing…

Is It Too Early to Use HTML5 Doctype in Emails?

The new HTML5 format is sure to provide some interesting opportunities for email marketers, but it is important to be properly prepared. As with every…

Legal Issues Email Marketers Should Take Into Consideration

Every type of business faces its own unique legal challenges, and email marketing is no exception. Email marketers need to keep up-to-date with the various legal issues…

How to Improve the Unsubscribe Page

As an email marketer, you hope your list members never leave. You work hard to provide them with quality content and useful information, and you…

43 Practical Tips to Improve Your Email Marketing Campaigns

The world of email marketing is always changing and evolving, and that presents some serious challenges for email marketers. Techniques that worked just a few…

How to Calculate ROI in Email Marketing

  Return on investment, or ROI, is one of the most important concepts in the world of business. Calculating the return on your investment allows…

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