Email Marketing | Email Marketing Blog

Google’s Gmail now tells you why a message ended up in your spam folder

July 9, 2024March 21, 2012

Starting yesterday, all Gmail users are automatically receiving a new information that allows them to determine why a message was sent to their spam folder. How it works? Every time you click a message ended up in your spam folder, Gmail will give you a brief explanation – placed at the top – about why…

Use Your Landing Page to Turn Your Email Viral

July 9, 2024March 16, 2012

When most companies send a marketing email, they’re usually happy to see that it’s been opened and read. Expecting the recipient to send the message on to their friends would be too much to ask. But it’s not impossible for an email campaign to benefit from viral networks — especially if you make use of…

Email Marketing Tips for Insurance Brokers

July 9, 2024March 14, 2012

Email marketing is one of the most cost-effective ways to reach new customers and develop a stronger relationship with current ones. The number of people who use the yellow pages to find insurance services is declining as more people turn to the internet to find an insurance agent they can trust. And email does exactly…

Insights from 5 million emails [Infographic]

July 9, 2024March 8, 2012

According to BoomerangGmail, the average email user receives 147 messages every day, and writes about 40 messages a day. Quite impressive stats that you can read in the informative infographic below.…

How to Recognize And Avoid Spamtraps

July 9, 2024March 1, 2012

Is it possible that your email list could contain hidden agents just waiting to determine that you’re a spammer? It’s definitely possible. Email addresses known as spamtraps exist for the sole purpose of identifying potential spammers and then blacklisting them. In some cases, spamtraps could have once been legitimate email addresses that have been abandoned…

Guest-Post: Audible Gets Follow-Up Emails Wrong

July 9, 2024February 28, 2012

Every couple of weeks or so, I used to receive an email offering me a free audiobook. The company that sends the email is legitimate. Audible is a large company that I’ve bought from in the past so I had given them my email address and opted in to receive its marketing messages. As a…