Email Marketing

Bayesian Spam Filtering: What You Need to Know

Bayesian spam filtering is an important process with yet another strange sounding name. Bayesian refers to a theorem of probability originally put forth by Reverend Thomas Bayes. In a nutshell, Bayes’ theorem involves understanding how the probability that something is true changes based on new evidence. With Bayesian spam filtering, Bayes’ rule is put to…

How to Recognize And Avoid Spamtraps

Is it possible that your email list could contain hidden agents just waiting to determine that you’re a spammer? It’s definitely possible. Email addresses known as spamtraps exist for the sole purpose of identifying potential spammers and then blacklisting them. In some cases, spamtraps could have once been legitimate email addresses that have been abandoned…

Guest-Post: Audible Gets Follow-Up Emails Wrong

Every couple of weeks or so, I used to receive an email offering me a free audiobook. The company that sends the email is legitimate. Audible is a large company that I’ve bought from in the past so I had given them my email address and opted in to receive its marketing messages. As a…