Email Marketing

You’ve Been Blacklisted – Now What?

As careful as your email marketing efforts may be, a danger might knocking at your door: the possibility of being blacklisted. Whether you’ve just been blacklisted or want to avoid a preventable fate, it’s important to understand what email blacklists are and how to deal with them effectively. First, there are three main types of…

Animated GIFs in Your Email Marketing

Is it appropriate to use animated GIFs in emails?  The number of marketers using animation in emails has declined in recent years but has recently experienced a resurgence.  For good reason. Many recent split tests have shown that  emails containing animated GIFs give better results, in terms of engagement and conversions, compared to the same…

Email Marketing Tactics for Doctors and Dentists

Email marketing is one of the most cost-effective ways to keep in touch with customers – and patients as well. More health professionals like doctors and dentists are using email as a way to reach patients and educate them about their health. Email is also a great way for health professionals to build patient rapport.…

What Social Media Can Do For Your Email Marketing

Before the rise of social media, email marketing was the only way to reach people who had shown enough of an interest in a business to visit the website but weren’t yet interested enough to make a purchase. Persuade those people to leave behind an email address and the company could return to them with…

Email Marketing Tips for Fitness Clubs and Health Centers

The fitness and health club business is a competitive one. Local advertising has its place, but these days more people are turning to the internet to get health and fitness information. That’s where email marketing comes in. Email is one of the most effective ways to form a relationship with health conscious people who may…