Email Marketing

New Hotmail Features: Email Marketing Friend or Foe?

Hotmail feels that it has won the war against spam, having announced that true spam in users’ inboxes has reduced to under 3% using SmartScreen™ filtering. Now they have turned their attention to graymail, the emails that users may or may not be happy to receive. Graymail includes newsletters that subscribers may have forgotten signing…

4 Free Halloween Email Templates

halloween
Halloween is fast approaching, so maybe you are looking for some themed templates to send out to your subsribers. Here are 4 new Halloween templates that you can download and customize any way you want. They have already been tested in all major email clients, so just add your custom text, and/or your logo and…

The Environmental Cost of SPAM [Infographic]

Did you know that SPAM has also a considerable environmental cost? The folks at WebpageFX have calculated the carbon footprint of the world’s spamming activities and they discovered that “a certain amount of Spam emails is actually the equivalent to the level of Green House Gas (GHG) emissions released from driving 3 feet.” In particular…

Propel Your Email Marketing to the Top of the League

Sports fans are perhaps the most loyal of consumers. An avid sports fan remains unwaveringly loyal to his chosen team, no matter how well or how badly it performs. With the U.S. sports industry worth an estimated $422 billion in 2011, according to Plunkett Research, companies can capitalize on fan loyalty with sports-related email marketing…

Nine Tips to Engage Prospects by Email

Securing your first contact with a prospect can be tricky. Prospects are often hidden behind unfriendly administrative staff or voicemail, with calls you make unlikely to be returned. While you may struggle to persuade a prospect to take an unsolicited telephone call, a carefully-crafted email arriving in their inbox can catch their eye and win…

Email Marketing: Realistic Budgets Boost Return on Investment

Email marketing is extremely cost-effective. With no outlay for paper, printing or postage and an average response rate of up to 4 percent, email marketing delivers a healthy return on investment (ROI). According to the Direct Marketing Association, the ROI from email marketing is around $43 for every dollar spent on it. This compares favorably…