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Google Introduces New Grid View to Gmail Promotions Tab

Google Gmail
It is no secret that Google makes frequent changes to all its products. The algorithms that underlie the search engine are constantly being changed and tweaked, and the businesses that rely on search results struggle to keep up with those changes. Similarly, businesses who utilize email marketing need to keep track of the changes Google…

Gmail Images Are Now Displaying Within Email by Default

Google Gmail
When one of the largest email platforms on the planet announces a major change, email marketers need to take notice. Google recently announced just such a change, informing customers that Gmail will now be displaying images within its emails by default. Prior to this change, Gmail users had to manually turn on images within their…

SendBlaster 3.1.6 Released

sendblaster newsletter software
We’ve just released a minor update for SendBlaster 3 that includes some bug fixes and general improvements. Changelog New features domaintools.com added to Domain Inspector Improvements An alert is displayed when sending out a message if no email for list management has been defined, and some merge tag is requiring it Bug fixes Fix: “Large…

Black Friday & Cyber Monday Email Marketing Strategies

Black Friday has long been one of the premier days in the retail business – the day when business coffers turn from “red” to “black” as hordes of deal-crazed shoppers stream through the doors. Held the Friday after Thanksgiving, Black Friday has become so important that businesses pull out all the stops – slashing prices…

21 Astonishing Email Marketing Stats and Trends

email marketing statistics and trends
Despite what you may have heard, email marketing is not dead. It is, however, changing and evolving to meet the demands of modern consumers. With so many people checking their email and surfing the web on the go, mobile marketing is more important than ever before. That means it has never been more important for…

Bulk Email Tricks – 5 Killer Email Subject Lines

from line for email marketing
It would be hard to overstate the importance of the subject line in mass mailing campaigns. The subject line is the first thing a recipient sees, and if that line is not compelling, your prospects will quickly turn away – never to return. Finding the right subject line for your bulk email is vital to…

Yahoo! is Closing Inactive Email Accounts – What It Means for Email Marketers

yahoo logo
Email marketing is all about effective communication, so anything that cold disrupt that communication is sure to be big news among experienced email marketers. The recent announcement that Yahoo! Mail will now close down inactive email accounts is just the latest in a series of changes that have challenged the way email marketers do business.…