General

Spam Complaints 101: What Are They and How To Avoid Them?

Email campaigns, when properly implemented, can be one of the most effective forms of Internet marketing. However, despite your best efforts, you may encounter unwarranted spam complaints. Even when you follow all anti-spam regulations perfectly, you could be on the receiving end of a spam complaint. In general, a spam complaint is when a user…

You’ve Been Blacklisted – Now What?

As careful as your email marketing efforts may be, a danger might knocking at your door: the possibility of being blacklisted. Whether you’ve just been blacklisted or want to avoid a preventable fate, it’s important to understand what email blacklists are and how to deal with them effectively. First, there are three main types of…

Email Marketing Tips for Fitness Clubs and Health Centers

The fitness and health club business is a competitive one. Local advertising has its place, but these days more people are turning to the internet to get health and fitness information. That’s where email marketing comes in. Email is one of the most effective ways to form a relationship with health conscious people who may…

7 Effective Ways to Protect Your Online Privacy

There’s nothing more convenient than doing personal and business transactions online but that convenience carries risks. Every day unsuspecting internet users have their personal information recorded and their online activities tracked without their knowledge. Fortunately, there are simple steps you can take to keep your personal information private and protect yourself against unscrupulous companies who…

Email Marketing – Use LinkedIn to Keep in Touch With Prospects and Customers

Social media expert Linda Coles wrote a great overview of how to use LinkedIn Mail to keep in touch with your business prospects, contacts and customers. Linda says that LinkedIn’s Mail feature is one of the most under-utilized parts of the service. It can help to grow your connections and also increase business if used…