News | Email Marketing Blog

Don’t Write Another Terrible Email

July 9, 2024June 5, 2012

Marketing expert Drew McLellan recently received what he called “the worst sales email ever.” It’s a stinker, one hundred words of the daftest communication ever to travel through an email server. Here it is: Hi folks, Name Name here from Company Name.com. Our network of sites reaches a business savvy audience of over 5 million…

FREE eBook: Email Marketing Now – SendBlaster Edition

July 9, 2024May 29, 2012

We are very happy to announce that it’s now available, free of charge, an exclusive edition of “Email Marketing Now – How it works and how to make it work” – a complete and up-to-date email marketing guide (regularly priced $5.25 on Amazon). To receive Email Marketing Now, simply complete the form in this page…

Over 200 SendBlaster PRO licenses donated to non-profit organizations

September 27, 2012May 16, 2012

About 2 years ago we decided that it was time to give back to the community. We started offering SendBlaster licenses to non-profit organizations for free. Out of all the types of non-profits, we chose to provide licenses to organizations that worked in the area of health care. To date we have donated over 200…

Google’s Gmail now tells you why a message ended up in your spam folder

July 9, 2024March 21, 2012

Starting yesterday, all Gmail users are automatically receiving a new information that allows them to determine why a message was sent to their spam folder. How it works? Every time you click a message ended up in your spam folder, Gmail will give you a brief explanation – placed at the top – about why…

Epsilon Data Breach: Millions of Email Addresses Exposed

August 13, 2021April 5, 2011

Email marketing provider, Epsilon, has announced that “an incident was detected where a subset of Epsilon clients’ customer data were exposed by an unauthorized entry into Epsilon’s email system” on March 30. In other words, a large number of email lists – milions of email addresses – have been compromised and now may receive spam…

Invite Your Email Contacts to Like Your Facebook Page

October 23, 2012December 2, 2010

Facebook admins of any new or smaller Pages now have additional tools to invite their customers and web contacts to connect with their Facebook Pages. They can now import their email contacts and send them an invitation to Like their Page through a new tool called Tell your Fans. The aim of this new feature…

Infographic: Email vs Snail Mail

July 9, 2024October 4, 2010

Email beats Snail Mail 81 to 1! 14.4 trillion emails are sent each year in the US compared to 177 billion envelopes of snail mail. In more detail, 81% of them are spam, while “only” 47% of postal letters are considered unwanted and are thrown into the recycle bin. Check out this great infographic, created…

Gmail’s Priority Inbox: A New Challenge For Email Marketing

July 9, 2024September 10, 2010

Over the past week, there has been a big debate about the introduction of Google’s Gmail Priority Inbox, a new (optional) feature that allows Gmail users to sort and organize emails based on their importance. It’s not easy to predict how Gmail’s users will react to this new tool. But, what is clear is that…