Tips & tricks

Enhance Your Email Marketing Campaigns with Seed Lists

In the world of email marketing, the addresses you collect are a vital part of your business. Each one of those email addresses represents a potential new customer, and a simple and inexpensive way to reach for new business. In many cases it makes sense to reach beyond your existing list, adding new contacts and…

Email Marketing and the Olympic Games – Why It Pays to Tread Cautiously

email marketing- giochi olimpici londra
In the world of email marketing, there is a natural desire to keep up with current events and incorporate those events into your campaigns. Engaging your customers with what is happening at the moment is one of the best ways to boost response rates and sales, but sometimes the risks involved are simply too great.…

How to Make Your Email Marketing Campaigns More Effective

Many newcomers underestimate the difficulty of launching and sustaining a successful email marketing campaign. Those unfamiliar with the business may assume that all it takes is a couple good lists of email addresses, some quality content and the ability to target the right consumers. The reality is far different, and many marketers find it quite…

How to Boost Your Email Marketing Results With an Effective Call to Action

Email marketing can seem complicated at times, but at the end the most important thing is to create an effective strategy for selling products and gaining customers. A key part of that strategy is an effective call to action (CTA). While it is important to provide your customers with information they can use, including quality…

Coupons in Email Marketing – A Great Opportunity Not to Be Missed

There is no doubt that coupons are very popular these days. From magazine articles and TV spots highlighting extreme couponers to ordinary consumers trying to save some money, the use of coupons has exploded in recent years. A recent study by Burst Media found that more than one third of female shoppers reported using coupons…

Regular Email Newsletters vs FeedBurner Emails

Marketing your business using regular newsletters, email updates and other forms of electronic communication can be very effective.  The trick can be finding the right mix of electronic communication – the mix that allows your existing customers to stay up to date on your latest offers while encouraging new customers to walk through your virtual…