Tips & tricks

Email Marketing Tips for Event Planning

Email marketing can be a big help when it comes to event planning. Planning a major event like a grand opening, special giveaway or charity fundraiser involves a lot of moving parts – from booking the facility and utilizing the talents of local celebrities to making sure the general public knows the date and time…

How Email Marketing Can Benefit Schools and Teachers

Businesses have long used email marketing to sell their products and boost their bottom lines, but schools and other educational institutions can benefit as well. At its core, email marketing provides a “platform” that connects people, be they buyer and seller or teacher and student. Many schools are already seeing success with their email marketing…

“SPAM” Content to Avoid in Your Email Marketing Campaigns

Email marketers must compete not only against one another but against the spammers as well. As spammers have become more sophisticated, the technology used to detect and block spam has as well. That means that if you are not careful, your legitimate marketing message might never reach its intended recipients. Understanding the words, images and…

How to Incorporate Pinterest Into Your Email Marketing Campaigns

Facebook may get all the attention, but Pinterest is fast becoming one of the most popular sites in the social media space. This unique and very useful site allows users to create their own pinboards, basically the online equivalent of the old fashioned bulletin board. Users are free to add all kinds of interesting items…

Email Marketing – Two Ways to Sell Information Products by Email

Let’s take a look at a couple of examples of email marketing. Both emails are trying to do the same thing — both are trying to sell an information product — but each of the companies has taken a very different approach to its marketing. We don’t have the figures to show which of these…