Tips & tricks

Create Your Content Calendar

The biggest challenge of Internet marketing isn’t collecting email addresses, and it’s not figuring out what sort of copy is most likely to persuade someone to click. It’s figuring out what to say. Too often, that’s a last-minute decision. Ironically, the marketers who seem least affected are those writing for high-churn regulated niches — a…

Email Marketing Tactics for Doctors and Dentists

Email marketing is one of the most cost-effective ways to keep in touch with customers – and patients as well. More health professionals like doctors and dentists are using email as a way to reach patients and educate them about their health. Email is also a great way for health professionals to build patient rapport.…

What Social Media Can Do For Your Email Marketing

Before the rise of social media, email marketing was the only way to reach people who had shown enough of an interest in a business to visit the website but weren’t yet interested enough to make a purchase. Persuade those people to leave behind an email address and the company could return to them with…

Email Marketing Tips for Fitness Clubs and Health Centers

The fitness and health club business is a competitive one. Local advertising has its place, but these days more people are turning to the internet to get health and fitness information. That’s where email marketing comes in. Email is one of the most effective ways to form a relationship with health conscious people who may…

7 Effective Ways to Protect Your Online Privacy

There’s nothing more convenient than doing personal and business transactions online but that convenience carries risks. Every day unsuspecting internet users have their personal information recorded and their online activities tracked without their knowledge. Fortunately, there are simple steps you can take to keep your personal information private and protect yourself against unscrupulous companies who…

Are You Sure Your Passwords Are Safe Enough?

What’s so special about “dragon” and “football?” Both of these words made the 2011 list of worst passwords of the year. People like to relate their password to something about themselves such as their favorite animal, sport or mythical character to make it easier to remember. That’s not a good thing when it comes to…