What the GoDaddy Outrage Can Teach Companies About Customer Service

GoDaddy is one of the biggest providers of web hosting services, so when the company experienced a nearly six hour outrage last week, the results were obvious and immediate. Thousands, and possibly millions of websites from around the world were suddenly inaccessible, and the owners and customers of those sites quickly grew irate. What happened…

How Smart Marketers Can Use StumbleUpon to Grow Their Sales

While it may never have the viewership of social media giants like Facebook and Twitter, StumbleUpon is a Web 2.0 property every smart marketer needs to be aware of. With over 8 million members, StumbleUpon represents a powerful marketing tool, and a great way to reach out to new customers while connecting with existing ones.…

Email Marketing: Turn Your Email Misses into Hits

If you can persuade a quarter of the people who receive your email messages to read them, you’re doing well. If one in twenty click through to your website, you’ll be towards the high end of the industry average. Those don’t look like great figures, although if you’ve been doing email marketing for any length…

“SPAM” Content to Avoid in Your Email Marketing Campaigns

Email marketers must compete not only against one another but against the spammers as well. As spammers have become more sophisticated, the technology used to detect and block spam has as well. That means that if you are not careful, your legitimate marketing message might never reach its intended recipients. Understanding the words, images and…

How to Incorporate Pinterest Into Your Email Marketing Campaigns

Facebook may get all the attention, but Pinterest is fast becoming one of the most popular sites in the social media space. This unique and very useful site allows users to create their own pinboards, basically the online equivalent of the old fashioned bulletin board. Users are free to add all kinds of interesting items…