Email Appending – Is It Worth It?

Many people think “email appending” means attachments appended to the end of an email. That’s not what it means. Email appending is a marketing method intended to build up customer email lists. Email appending vendors take customer address and name lists and locate emails for those names and addresses. This may sound like a great…

Building A List From Your List

The usual way of growing a subscriber list is to place an invitation on a website, sweeten the offer with the promise of a free download, hope that enough people visit your Web page, and pray that enough of them convert to keep your list big and strong. Citrix Online, creators of online collaboration tool…

Updates on TrackReports

Recently, a large spam abuse occurred on TrackReports service. While TrackReports – as all of you know – is not a delivery service, and it just tracks opens and clicks as many other similar systems, thousands of spam messages have been circulating, which included TrackReports’ url in their body. The service administrators have constantly being…