Email Marketing Blog - SendBlaster

How to Apologize by Email and Retain Your Subscribers

July 9, 2024October 19, 2011

Everyone makes mistakes, but as an email marketer your blunders are often sent to thousands of subscribers at the click of a button. No matter how hard you try, your emails are unlikely to be 100 percent error-free all of the time. If you discover some minor spelling mistakes, generally it is not required a…

Anatomy of the Perfect Mobile Email

July 9, 2024October 14, 2011

How mobile email should be designed nowadays? Here is an extremely informative infograph that gives ten important guidelines to an amazing mobile experience, plus six things that should be avoided. Source: Litmus.com…

Propel Your Email Marketing to the Top of the League

July 9, 2024October 12, 2011

Sports fans are perhaps the most loyal of consumers. An avid sports fan remains unwaveringly loyal to his chosen team, no matter how well or how badly it performs. With the U.S. sports industry worth an estimated $422 billion in 2011, according to Plunkett Research, companies can capitalize on fan loyalty with sports-related email marketing…

Why Are You Giving Away Your Products?

August 13, 2021October 10, 2011

Leads and prospects are pummeled by marketers all the time. They see special offers when they go to the supermarket. Coupon catalogs fall out from the pages when they open their newspaper. Websites tell them to buy now because if they don’t, the price will go up in two minutes and counting. When they see…

Nine Tips to Engage Prospects by Email

July 9, 2024October 6, 2011

Securing your first contact with a prospect can be tricky. Prospects are often hidden behind unfriendly administrative staff or voicemail, with calls you make unlikely to be returned. While you may struggle to persuade a prospect to take an unsolicited telephone call, a carefully-crafted email arriving in their inbox can catch their eye and win…

The New TrackReports is Online!

October 4, 2011

TrackReports is one of the most useful tools for analysis and monitoring of your email campaigns. It integrates seamlessly with SendBlaster, being able to provide very important data with extreme accuracy for proper management of your mailing. Today it is even richer and more user-friendly features! Here is the news: 1 -New graphics A more…

Email Marketing: Realistic Budgets Boost Return on Investment

July 9, 2024September 29, 2011

Email marketing is extremely cost-effective. With no outlay for paper, printing or postage and an average response rate of up to 4 percent, email marketing delivers a healthy return on investment (ROI). According to the Direct Marketing Association, the ROI from email marketing is around $43 for every dollar spent on it. This compares favorably…

Restaurants Email Marketing Tips

July 9, 2024September 27, 2011

U.S. casual dining restaurant sales have grown by 8 percent between 2006 and 2011, according to a study by Mintel. Total casual dining restaurant sales are expected to reach $107.8 billion in 2011. Restaurant owners can secure a share of this competitive market through a well-designed email marketing campaign. Here’s a short list of tips…