The Environmental Cost of SPAM [Infographic]

Did you know that SPAM has also a considerable environmental cost? The folks at WebpageFX have calculated the carbon footprint of the world’s spamming activities and they discovered that “a certain amount of Spam emails is actually the equivalent to the level of Green House Gas (GHG) emissions released from driving 3 feet.” In particular…

Propel Your Email Marketing to the Top of the League

Sports fans are perhaps the most loyal of consumers. An avid sports fan remains unwaveringly loyal to his chosen team, no matter how well or how badly it performs. With the U.S. sports industry worth an estimated $422 billion in 2011, according to Plunkett Research, companies can capitalize on fan loyalty with sports-related email marketing…

Why Are You Giving Away Your Products?

Leads and prospects are pummeled by marketers all the time. They see special offers when they go to the supermarket. Coupon catalogs fall out from the pages when they open their newspaper. Websites tell them to buy now because if they don’t, the price will go up in two minutes and counting. When they see…

Nine Tips to Engage Prospects by Email

Securing your first contact with a prospect can be tricky. Prospects are often hidden behind unfriendly administrative staff or voicemail, with calls you make unlikely to be returned. While you may struggle to persuade a prospect to take an unsolicited telephone call, a carefully-crafted email arriving in their inbox can catch their eye and win…

The New TrackReports is Online!

TrackReports is one of the most useful tools for analysis and monitoring of your email campaigns. It integrates seamlessly with SendBlaster, being able to provide very important data with extreme accuracy for proper management of your mailing. Today it is even richer and more user-friendly features! Here is the news: 1 -New graphics A more…

Email Marketing: Realistic Budgets Boost Return on Investment

Email marketing is extremely cost-effective. With no outlay for paper, printing or postage and an average response rate of up to 4 percent, email marketing delivers a healthy return on investment (ROI). According to the Direct Marketing Association, the ROI from email marketing is around $43 for every dollar spent on it. This compares favorably…