email marketing | Email Marketing Blog

Why You Should Never CC Your Subscribers

July 9, 2024July 6, 2015

It may seem obvious that CC’ing your list subscribers would be a bad idea, but that does not stop some new email marketers from falling into this trap. Even some experienced email marketers may accidentally violate this rule and CC their customers. For instance, a marketer who sends an email campaign for the first time…

11 Ways to Retain Customers with Email Marketing

July 9, 2024June 9, 2015

When used properly, email marketing is a powerful tool for customer retention too. Custom acquisition cost is a major issue for just about every business. Every experienced marketer knows that it costs more to get a new customer than it does to keep an existing one. If you want to succeed, it is important to…

Revitalize your Email List with Facebook Custom Audiences

July 9, 2024May 21, 2015

If you want to revitalize your email list and gain new customers, Facebook can be your best friend. The Facebook Custom Audiences feature is a powerful tool for email marketers, and one you should be taking advantage of. The new Facebook Custom Audiences feature makes it easier than ever for email marketers to reach the…

How to Use Twitter to Collect Email Addresses

July 9, 2024January 15, 2015

Twitter recently introduced a new feature that should be of interest to email marketers. This new solution, known as lead generation cards, provides a way for marketers to collect email addresses via the Twitter platform. The ability to collect email addresses is certainly an important tool for email marketers. Many businesses are already using Twitter…

13 Tips to Revitalize Your Email Marketing Campaigns

July 9, 2024July 17, 2014

The world of email marketing is a tough one, even for experienced campaigners. Sometimes your marketing results decrease even if you think you are doing everything right. Campaigns that got great results just a few months ago may suddenly falling short, and your profits may decline as a result. What can email marketers do to…

Is It Too Early to Use HTML5 Doctype in Emails?

July 9, 2024July 10, 2014

The new HTML5 format is sure to provide some interesting opportunities for email marketers, but it is important to be properly prepared. As with every type of change, email marketers will need to carefully test their templates and their messages. Marketers will also need to stay up to date and keep abreast of changes in…

How to Calculate ROI in Email Marketing

July 9, 2024June 9, 2014

Return on investment, or ROI, is one of the most important concepts in the world of business. Calculating the return on your investment allows you to focus your energy – and your precious money – on what works while avoiding wasting funds on things that do not generate a real return. When it comes…

The Importance of Using the Correct Charset in Email Marketing

July 9, 2024May 29, 2014

Email marketers need to consider many different things when creating their messages. From the subject line to the content, there are plenty of items to worry about and obsess over. One thing that is often overlooked, however, is the importance of the charset, or set of characters. Using the wrong charset could make your messages…