email marketing | Email Marketing Blog

How to Manage Subscriptions with SendBlaster Using a Subscription Form

June 27, 2013June 27, 2013

We often receive questions like this: “I want to add a web form on my site to collect email addresses. What do I need to do to manage those subscriptions?” Actually, managing subscriptions with SendBlaster is pretty simple and easier that you think. It just requires a few steps to get started, but after that…

How to Create and Send a Newsletter Using SendBlaster

June 21, 2013June 20, 2013

In this post we give step-by-step instructions for sending email newsletters using our email marketing software, SendBlaster. In a nutshell, SendBlaster provides all you need to create and send personalized email newsletters in just a few minutes. 1.CREATE A DISTRIBUTION LIST The first step is to create an address list. If you already have a…

Email Marketing and Teens – What You Need to Know

July 9, 2024June 12, 2013

There is no doubt that teenage consumers make up an important part of the overall consumer culture. From clothes and music to books and websites, teens are often the trendsetters. The trends created by those teenage consumers often trickle down through the entire culture, giving early movers a big advantage and a chance at some…

Why Open Rates May Not Be As Important As You Think

July 9, 2024June 6, 2013

Many email marketers have traditionally used open rates to gauge the health of their mailing lists. While this may seem like a logical thing to do, the value of this particular metric is not as great as it once was. In fact, open rates are becoming less relevant, and it is important for today’s email…

Email Marketing: What To Do With an Old Email List

July 9, 2024May 29, 2013

Every good marketer knows how important a solid email list is to success. A list filled with bad addresses and questionable domains will cause your bounce rate to rise and put your entire business at risk. That is why smart marketers spend so much time building their email lists organically through opt-in links and other…

Email Marketing Tips for Financial Advisors

July 9, 2024May 14, 2013

Financial advisors spend a lot of time boosting the success of their clients, but it is just as important to boost their own success. They may advertise in the local newspaper or maintain a listing in the phone directory, but what else can they do to get their name out there and bring new clients…

Disposable Email Addresses – What Email Marketers Should Know

July 9, 2024May 8, 2013

As an email marketer, you already know that some addresses on your list will stop working over time. When a recipient changes jobs, for instance, that previously good address will be deleted, and subsequent emails will bounce back as undeliverable. Other users may change service providers, rendering their previous email addresses useless. What you may…

6 Reasons Why You Should Never Buy an Email List

July 9, 2024April 24, 2013

Building a solid list of contacts is perhaps the most difficult and time-consuming part of email marketing. Without a good list of prospects, the return for all your hard work could be quite low. That may be why so many email marketers take shortcuts – like buying an email list. At first glance, buying a…