email marketing

Email Marketing: Why It’s all About Building Trust of Your Clients

Email marketing campaigns are notorious for degenerating into unwanted spam for people’s email inbox. If you expect this strategy to prove effective for you to achieve your marketing goals, it is important that you ensure that people read your emails with interest and not trash them without reading. Any tool can work in your favor…

How to Write The Perfect Email For Potential Customers

To say email marketing is a delicate business would be an understatement. The success of email marketing hinges upon the thought and craft put into the writer’s actually message, the ability to make the email seem more than a vague pitch at an anonymous email address. Needless to say, it’s not always easy to make…

Turning Email Marketing Mistakes into Benefits

The more you learn about email marketing, the more you discover common mistakes. In some cases, you’ll learn by experience. In others, you’ll learn from the experiences of other marketers. You may even read articles warning you about the most common mistakes to avoid. However, some email marketing mistakes may actually deliver benefits when the…

Email Marketing for Product and Service Launch Success

As you plan an upcoming product or service launch, don’t overlook the power of email marketing. Many marketers make the mistake of waiting until the product has been launched before writing about it in their newsletters. Sure, the fact that you just launched a new product or service is newsworthy and of interest to your…

Understanding The Difference Between B2B and B2C Email Marketing Campaigns

Email marketing is a cost-effective form of marketing whether you’re trying to sell to businesses or consumers – but each form of marketing requires a different approach. With B2C email marketing, you’re marketing directly to consumers, the end user of the product. With B2B marketing you’re marketing, in some cases, to an entire organization where…