SendBlaster 3: the best Bulk Email Software for Email Marketing

You Are Failing if You Use These Email Subject Lines

It’s a fact. The subject line is critical to the success of any email marketing campaign. The subject line naturally draws the eyes of the reader and sets the tone for the email to follow. If the subject line is not eye-catching and compelling, most readers will simply ignore it and move on to the…
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Special Characters and Symbols in Email Subject Lines: What You Need to Know

You may have noticed a trend recently in the email marketing messages you have been receiving. It seems that special characters and symbols in email subject lines are all the rage these days, from simple things like hearts ♥ on Valentine’s Day to stars and stripes ★ on the Fourth of July. But while these…
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“SPAM” Content to Avoid in Your Email Marketing Campaigns

Email marketers must compete not only against one another but against the spammers as well. As spammers have become more sophisticated, the technology used to detect and block spam has as well. That means that if you are not careful, your legitimate marketing message might never reach its intended recipients. Understanding the words, images and…
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Personalize Your Subject Lines with Dates As Well As Names

The most effective part of an email newsletter isn’t the attractiveness of the offer or the size of the discount. It’s the relationship that the publisher has with the reader. When the reader trusts the publisher, believes that they are going to offer something they’ll find interesting and expects to benefit from the contents of…
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This post is part of a series of guest posts authored by popular bloggers and internet business consultants. Today's guest post is written by Nancy Parker.

Email Tips – 10 Guidelines For Writing Effective Subject Lines

First impressions are the most important and that applies to emails as well. Whether you are trying to get a reader to join your organization or to shop at your store, you need an effective subject line. It takes a reader less than one second to decide whether or not your email will be opened…
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This post is part of a series of guest posts authored by popular bloggers and internet business consultants. Today's guest post is written by Glen B, who helps individuals and businesses at NetIdnow on how create websites using using WebStudio Website Builder.

Guest Post – How Not To Throw Your Email in the Spam Bin

Email Marketing is one of the most cost-effective ways in pulling off your eCommerce website’s success. But while you are doing an email marketing campaign, you will always be worried if your emails get through the spam filters of your recipient’s inboxes and not to the spam folder. Here are some tips that you should…
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Monitor Spam And Good Subject Lines With Yahoo! Mail Visualization

Yahoo is making life a little easier for email marketers. They recently released a visualization tool that makes the flow of email through Yahoo’s servers more transparent, something that should be of interest to anyone who markets through email. With this tool, you can see the volume of email flowing through any area of the…
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