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Tag Archive for 'trackreports'

Updates on TrackReports

Recently, a large spam abuse occurred on TrackReports service. While TrackReports – as all of you know – is not a delivery service, and it just tracks opens and clicks as many other similar systems, thousands of spam messages have been circulating, which included TrackReports’ url in their body. The service administrators have constantly being managing spam complaints and deleting spammers accounts; but that apparently has not been enough. As a result, even if TrackReports is not responsible for sending out the spam, some important antispam organization blacklisted the domain and requested the service to be suspended until appropriate countermeasures could be taken.

While TrackReports has always been offered as a free beta service, and SendBlaster offers another effective way of tracking (Google Analytics), we are perfectly aware that many users are relying upon it for tracking their mailings, so we are working hard at making the service available again as soon as possible – please rest reassured that this is our top priority at the moment.

The good news is, the service will be improved: it will work in a slightly different way, requesting users to expose their own urls through a simple technical update – with the additional benefit of each user not depending upon other users’ good behaviour, and ultimately improving deliverability and good users’ reputation.

We are committed to make the improved service back available very soon. Thank you for your patience and understanding.

Update: As we promised, the system is now back online! In order to access it you need to download and install SendBlaster 2.0.130 beta (the update is free for SendBlaster 2.x users, as usual):

http://download.sendblaster.com/sendblaster20130beta.zip

TrackReports now uses a different link tracking method, called MyTracking, which will require that you perform a simple technical task (uploading a file to your web server) before you are able to track new mailings. We have published two pages (which you can also access from SendBlaster when you click on “TrackReports” button in the editor) about the new features:

MyTracking (features and installation)

FAQ for previous edition’s users

 

The New TrackReports is Online!

TrackReports is one of the most useful tools for analysis and monitoring of your email campaigns. It integrates seamlessly with SendBlaster, being able to provide very important data with extreme accuracy for proper management of your mailing.
Today it is even richer and more user-friendly features!

Here is the news:

1 -New graphics
A more original and professional design will make browsing more pleasant and intuitive.

2 – Improved performances and databases
The loading of pages, the calculation of statistics and links to databases have been optimized to make more fluid navigation through the system and reporting.

3 – Multilingual support
Soon, the assistance will be provided also in the main foreign languages ​​such as Spanish, Portuguese, German and French.

4 – More compact link format
The URL that will form the tracking link has been reduced and will be more readable, for example, for the recipient that can view text only emails.

Continue reading ‘The New TrackReports is Online!’

SendBlaster 2.0.116: List-Unsubscribe header, Sharing Buttons and New Report Tools

Good news for everyone! We’ve just published a new release of SendBlaster (v. 2.0.116). All SendBlaster 2 users can download it and install it free of charge.
What’s new? We have included some general enhancements and introduced some cool new features that we are sure you’ll love.
In particular:

Facebook & Twitter Sharing buttons
SendBlaster 2.0.116 makes it easy to add buttons to share email content on Facebook and Twitter.
By clicking on sharing buttons, recipients are redirected to their social network profiles. They can preview the article, choose to publish it and share it with their friends with one single click.

Support for List-unsubscribe header
SendBlaster 2.0.116 supports the List-unsubscribe header. Including a list-unsubscribe header brings some benefits in terms of email deliverability: spam complaints, (generated when readers hit the spam button) are expected to be reduced since that the process to unsubscribe is made simpler and immediate. When it’s activated, recipients will see an Unsubscribe button, or link, that they can click if they would like to automatically stop receiving future mailings.

Continue reading ‘SendBlaster 2.0.116: List-Unsubscribe header, Sharing Buttons and New Report Tools’

Small e-mail lists perform better than larger mailings – TrackReports E-mail Stats

We have just completed “TrackReports E-mail Stats” , an internal study we conducted on 4,000 mailings tracked by our newly launched email tracking tool – TrackReports.
The results of the study are listed below.

Method
4,000 email lists from TrackReports database were taken into account. In order to avoid distorsion from poorly designed or test lists, we discarded mailings with open rates below 1% or above 50% and click rates below 0,5%, and mailings to less than 100 recipients. Furthermore, we did not take into account the content of the mailings, as this information is not available in TrackReports’ database.

Findings
The analysis compared open and click-through rates (CTR) achieved by different list sizes (from 100 to 100,000 subscribers), and found that small e-mail lists get better open rates and click rates than larger lists.

Continue reading ‘Small e-mail lists perform better than larger mailings – TrackReports E-mail Stats’

New! Track Your Email Campaigns and Measure Their Effectiveness With Trackreports

Trackreports

SendBlaster 2 is packed full of new and exciting features that long time users have craved.  This time, let’s talk about Trackreports.  What’s that stuff? It’s a new email tracking campaign service that helps you keep the track of every single email sent with SendBlaster: it will track opens, clicks, and calculate the response rate for every email campaign you run.  It means you will be able to measure the effectiveness of your email campaigns, by understanding which mailings your customers are most interested in and which not. In real time!

In order to start tracking your mailing, just press TrackReports button in SendBlaster’s message editing panel:

1. Compose your message and insert links
2. Once you’ve finished, connect to the Internet (if you are not already connected) and click on TrackReports button
3. Enter your TrackReports account (you need to register if you don’t have an account already)
4. Enter a new, unique title for your mailing or choose an existing one
5. Watch monitored stats in the TrackReports panel

Continue reading ‘New! Track Your Email Campaigns and Measure Their Effectiveness With Trackreports’




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