SendBlaster

Dealing With Bounced Emails

Finding out what happens after you hit the “send” button is extremely important since it may help you to know your subscribers better and, as a consequence, to improve your email campaign results. In today’s post we focus on bounce rates. Are you calculating them periodically? Let’s go back to the basics.  Bounce rate is…

Put the Right Content in the Right Channels

The biggest advantage that email newsletters bring to businesses is the steady contact with leads. Every week, a potential customer who has expressed an interest in the service you supply is reminded that you’re still there, still offering that service and still available for them. It’s a method that can be hugely effective. Provided those…

8 FREE Easter Email Templates

We have just released a free template pack designed for Easter 2011 to use with SendBlaster. The Easter package includes 8 original free HTML templates, fully customizable and compatible with all major email clients. All these templates come with .eml format that you can download and send using SendBlaster! How to import Easter HTML email…

Epsilon Data Breach: Millions of Email Addresses Exposed

Email marketing provider, Epsilon, has announced that “an incident was detected where a subset of Epsilon clients’ customer data were exposed by an unauthorized entry into Epsilon’s email system” on March 30. In other words, a large number of email lists – milions of email addresses – have been compromised and now may receive spam…

IE 9 Compatibility Update for SendBlaster 2

We’ve just released an update which fixes a compatibility problem with Internet Explorer 9. If you run Windows Vista or Seven, and recently installed Internet Explorer 9, you may be experiencing issues with the HTML editing panel; after you load a template, or an external html / eml file, you are not able to edit…