Best Practices

Email Marketing – Two Ways to Sell Information Products by Email

Let’s take a look at a couple of examples of email marketing. Both emails are trying to do the same thing — both are trying to sell an information product — but each of the companies has taken a very different approach to its marketing. We don’t have the figures to show which of these…

Deliverenderbility – The Key to the Success of any Email Marketing Campaign

The ability to have your carefully crafted emails delivered to your mailing list is essential. After all, your customers cannot buy your products or respond to your offers if they never receive the emails you send. When you send your messages with SendBlaster it is just as important that your emails render properly once they…

Enhance Your Email Marketing Campaigns with Seed Lists

In the world of email marketing, the addresses you collect are a vital part of your business. Each one of those email addresses represents a potential new customer, and a simple and inexpensive way to reach for new business. In many cases it makes sense to reach beyond your existing list, adding new contacts and…

Email Marketing: What is Above the Fold and Why is it So Important

  In the newspaper world, “above the fold” referred to the top part of the newspaper – the portion clearly visible when customers browsed the newsstand. Smart editors placed their most important stories above the fold, and smart email marketers should as well. In the online world, “above the fold” refers to the portion of…

How to Make Your Email Marketing Campaigns More Effective

Many newcomers underestimate the difficulty of launching and sustaining a successful email marketing campaign. Those unfamiliar with the business may assume that all it takes is a couple good lists of email addresses, some quality content and the ability to target the right consumers. The reality is far different, and many marketers find it quite…

Email Marketing: Buyers Search Inboxes for Sellers

Photoshelter, a portfolio service for professional photographers, recently teamed up with Agency Access, a marketing firm for creative workers, to find out what image buyers are looking for and how they find photographers. The results included a couple of points of vital interest to email marketers in any industry. The first point was that for…