Best Practices | Email Marketing Blog

Email Marketing: Buyers Search Inboxes for Sellers

July 9, 2024July 13, 2012

Photoshelter, a portfolio service for professional photographers, recently teamed up with Agency Access, a marketing firm for creative workers, to find out what image buyers are looking for and how they find photographers. The results included a couple of points of vital interest to email marketers in any industry. The first point was that for…

What is Mocial Marketing?

July 9, 2024July 10, 2012

It is no secret that mobile communication is growing fast. Smart phones and mobile communication were already important, but the introduction of the first iPhone helped the market grow exponentially. These days, getting information on the go is the norm and not the exception – and that can be a gold mine for smart email…

How to Boost Your Email Marketing Results With an Effective Call to Action

July 9, 2024July 6, 2012

Email marketing can seem complicated at times, but at the end the most important thing is to create an effective strategy for selling products and gaining customers. A key part of that strategy is an effective call to action (CTA). While it is important to provide your customers with information they can use, including quality…

Email Marketers Beware – Take Care Not to Offend Your Subscribers

July 9, 2024July 4, 2012

Whether you are new to email marketing or an old pro, you always need to remember that your customer base is large and varied. That means that your customers are likely to have all kinds of political views, religious affiliations and belief systems. As you craft your messages and reach out to your new and…

What Do You Want to Know About Your Subscribers?

July 9, 2024July 2, 2012

The toughest part of email marketing begins after the copy has been written and the messages have gone out. As the open rates, the clickthroughs and, most importantly, the orders come in, they reveal huge amounts of information about your subscriber list. Each email will tell you a little more about your subscribers’ buying preferences,…

Email Marketing – What Your Business Can Learn from Groupon and Its Competitors

July 9, 2024June 25, 2012

Daily deal sites like Groupon and Living Social are springing up all over the place these days. These deal sites offer significant discounts on everything from pizza and sushi to teeth whitening and massages. These deals are great for consumers, but are they effective for marketers? There has been a lot of criticism lately over…

Why You Should Put More Effort Into Email Marketing than SEO

July 9, 2024June 21, 2012

For most commercial website owners, search traffic is the Holy Grail of revenue streams. If they can just appear on the first page of search results, if they can just get above the fold, in the top three, lead the listings, they’ll get a steady flow of targeted leads that their copy can convert with…

Professional Email Marketing – Why You Need a Professional SMTP Service

July 9, 2024June 11, 2012

Many new email marketers attempt to send out their newsletters, special offers and other marketing materials using the free SMTP servers built into many popular services like Hotmail and Google. What those newbies often do not realize is that those free SMTP services have strict limits on usage, and very low delivery rates to boot.…