Best Practices

Building Customer Loyalty with Birthday Emails

Everyone likes to get a little something special on their birthday. Using email marketing to wish your subscribers and customers a happy birthday is one of the effective ways to build customer loyalty and to show your customers some love. A recent study conducted by MailerMailer reported that anniversary emails may turn out a conversion…

Building A List From Your List

The usual way of growing a subscriber list is to place an invitation on a website, sweeten the offer with the promise of a free download, hope that enough people visit your Web page, and pray that enough of them convert to keep your list big and strong. Citrix Online, creators of online collaboration tool…

Guest Post – How Not To Throw Your Email in the Spam Bin

Email Marketing is one of the most cost-effective ways in pulling off your eCommerce website’s success. But while you are doing an email marketing campaign, you will always be worried if your emails get through the spam filters of your recipient’s inboxes and not to the spam folder. Here are some tips that you should…

Nurture Your Newest Readers… and Sell to Them Too

There are few nicer feelings than watching your subscriber numbers tick higher. The right people are reaching your landing your page. They’re reading your copy. They’re accepting your expertise. And they’re turning themselves into the kind of prospects you can one day convert into customers. But those new subscribers aren’t like your other subscribers. Someone…