Email Marketing | Email Marketing Blog

How to Build Up Your Mailing List from Zero

July 9, 2024July 17, 2013

In the world of email marketing, your mailing list can be one of your most valuable assets. When you have a solid list of subscribers anxious to buy your products and learn about your business, it is easy to grow and prosper. Once that list is established, adding to it can be a relatively simple…

Email Marketing for Independent Musicians

July 9, 2024July 2, 2013

The world of music has certainly changed over the past few decades. Where record labels and recording executives once held all the cards, musicians themselves now have the upper hand. Independent musicians are thriving like never before, and they are connecting with their fans on a grass roots level. This connection helps fans feel more…

Email Marketing and Teens – What You Need to Know

July 9, 2024June 12, 2013

There is no doubt that teenage consumers make up an important part of the overall consumer culture. From clothes and music to books and websites, teens are often the trendsetters. The trends created by those teenage consumers often trickle down through the entire culture, giving early movers a big advantage and a chance at some…

Why Open Rates May Not Be As Important As You Think

July 9, 2024June 6, 2013

Many email marketers have traditionally used open rates to gauge the health of their mailing lists. While this may seem like a logical thing to do, the value of this particular metric is not as great as it once was. In fact, open rates are becoming less relevant, and it is important for today’s email…

Email Marketing: What To Do With an Old Email List

July 9, 2024May 29, 2013

Every good marketer knows how important a solid email list is to success. A list filled with bad addresses and questionable domains will cause your bounce rate to rise and put your entire business at risk. That is why smart marketers spend so much time building their email lists organically through opt-in links and other…

How to Deal Effectively with Email Bounces

July 9, 2024May 21, 2013

When you embark on a new email marketing campaign, you hope that every one of your carefully crafted messages reaches its intended recipient, but that is rarely the case. Undelivered email is a fact of life in the email marketing world, but it is important to manage those failures and do what you can to…

Email Marketing Tips for Financial Advisors

July 9, 2024May 14, 2013

Financial advisors spend a lot of time boosting the success of their clients, but it is just as important to boost their own success. They may advertise in the local newspaper or maintain a listing in the phone directory, but what else can they do to get their name out there and bring new clients…

Disposable Email Addresses – What Email Marketers Should Know

July 9, 2024May 8, 2013

As an email marketer, you already know that some addresses on your list will stop working over time. When a recipient changes jobs, for instance, that previously good address will be deleted, and subsequent emails will bounce back as undeliverable. Other users may change service providers, rendering their previous email addresses useless. What you may…