Email Marketing | Email Marketing Blog

The Death of Email or Premature Mourning?

July 9, 2024June 29, 2011

Email is dead. Swamped by spam, afraid of phishing, and distracted by the latest social media gimmicks, internet users have abandoned email in favor of instant messaging, Facebook, and Twitter. Or so some websites would have you believe. A WSJ article back in 2009 went so far as to say that email itself was dead.…

The Power of Testimonials in Email Marketing

July 9, 2024June 27, 2011

We all know the importance of using customer testimonials on web sites. People need the security and comfort of knowing that other people have appreciated what you have to offer. This is really a very basic part of any marketing strategy and if you think about it you will also choose to go with a…

JDate: a Simple Model for an Email Newsletter

July 9, 2024June 24, 2011

Maintaining an email newsletter can be a challenge. Month after month, you have to come up with ideas for content, conduct the research, write the articles, paste them into the template, send them out to your list and monitor the results. It’s one reason that so many firms choose to outsource their newsletters. But the…

Has Social Media Replaced Email Marketing?

July 9, 2024June 22, 2011

Do you worry about lagging behind other companies in the rush toward the social media marketing revolution? Or do you spend so long updating your status, posting, and tweeting that you have little time left to run your business? If we are to believe the hype, email marketing is outdated and a successful marketing campaign…

Help Create an Email Charter

July 9, 2024June 21, 2011

Is it possible to have a definitive list of common rules for safer and more responsible email usage? In 2009 Internet marketing guru Seth Godin, posted a long checklist that everyone should run down before hitting “send” on the next mail: Is it going to just one person? (If yes, jump to #10) Since it’s…

Email Marketing: Four Email Errors That Can Cost You Subscribers

July 9, 2024June 20, 2011

We all know that email marketing is one of the most effective ways to reach new customers. If you’re not capturing customers’ email addresses and sending them useful information, you’re missing out on sales. But there’s a right way and a wrong way to do email marketing – and many companies do it the wrong…

How to Keep Your Email Campaign Out of the Spam Folder

July 9, 2024June 17, 2011

The spam folder—every email marketer’s worst nightmare. Once your emails are flagged as spam, your campaign metrics plummet, going from a potential success to an email flop. Thankfully, there are some tactics you can employ to help ensure your emails stay in your recipients’ inbox instead of their spam folder. Here are the tips you…

Are You Overthinking Your Email Marketing?

July 9, 2024June 10, 2011

Email marketing can be complex stuff, a combination of smart copywriting and careful number-crunching. The only thing that’s clear is the goal: to send emails that deliver the maximum possible number of clicks and conversions. To reach that goal though, you have to define the message, refine your copy and tweak your content. Then you…