Email Marketing

Summer Success for Your Email Marketing Campaign

Traditionally, email usage declines over the summer months. While customers are on vacation or making the most of long summer days with visits to the beach or family barbecues, inboxes quietly fill with emails that may never be read. But don’t despair. There are steps you can take to ensure that your email marketing campaign…

Help Create an Email Charter

Is it possible to have a definitive list of common rules for safer and more responsible email usage? In 2009 Internet marketing guru Seth Godin, posted a long checklist that everyone should run down before hitting “send” on the next mail: Is it going to just one person? (If yes, jump to #10) Since it’s…

Email Marketing: Four Email Errors That Can Cost You Subscribers

We all know that email marketing is one of the most effective ways to reach new customers. If you’re not capturing customers’ email addresses and sending them useful information, you’re missing out on sales. But there’s a right way and a wrong way to do email marketing – and many companies do it the wrong…

How to Keep Your Email Campaign Out of the Spam Folder

The spam folder—every email marketer’s worst nightmare. Once your emails are flagged as spam, your campaign metrics plummet, going from a potential success to an email flop. Thankfully, there are some tactics you can employ to help ensure your emails stay in your recipients’ inbox instead of their spam folder. Here are the tips you…