Email Marketing | Email Marketing Blog

Email Marketing Is About More Than Numbers

July 9, 2024May 13, 2011

Email marketing can quickly become a numbers game. The statistics available are almost endless and cover everything from the size of your subscribers, the open rate, the clickthrough rate, the unsubscribe rate, and even the number of addresses that bounce hard or bounce soft. Every new newsletter or email blast can be quickly followed by…

The Evolution of Email from Microsoft [INFOGRAPHIC]

July 9, 2024May 10, 2011

Microsoft released an informative infographic about the evolution of email since its introduction. Did you know email was “born” in the mid sixties? and that “only” in 2004 the FTC codifies email spam laws? It evolved over the decades and still continue to innovate. Once more…Email is not dead, long life to Email! Click the…

New Email Marketing Cartoons

July 9, 2024May 6, 2011

The folks at Web Target – a popular Italian email marketing webzine – have just released the first 5 episodes of a new video series called “Email Marketing Toons. Tips & Tricks in MarketingLand“. These short videos tell about the adventures and misadventures of two particular friends, who get together to do marketing without knowing…

Dealing With Bounced Emails

July 9, 2024May 4, 2011

Finding out what happens after you hit the “send” button is extremely important since it may help you to know your subscribers better and, as a consequence, to improve your email campaign results. In today’s post we focus on bounce rates. Are you calculating them periodically? Let’s go back to the basics. Bounce rate is…

8 FREE Easter Email Templates

July 9, 2024April 19, 2011

We have just released a free template pack designed for Easter 2011 to use with SendBlaster. The Easter package includes 8 original free HTML templates, fully customizable and compatible with all major email clients. All these templates come with .eml format that you can download and send using SendBlaster! How to import Easter HTML email…

Email Marketing Software: How to Create a Newsletter in 3 Minutes

July 9, 2024April 18, 2011

In this short video we show you how to create and send a newsletter with SendBlaster PRO 2 … in less than 3 minutes. You will realize that there’s no programming required to create engaging professional-looking newsletters. Check it out!…

More Useful Ways to Segment Your List

July 9, 2024April 5, 2011

Segmenting your subscriber list is known to be an important way of improving results. Divide your list by zip code, job title, or “customer type,” for example, and some research has found that open rates improve by almost 19 percent, click rates by nearly 22 percent, and even the bounce rate drops a little. But…

5 FREE Lovely St. Valentine’s Day Email Templates

July 9, 2024February 10, 2011

Time really flies….it’s St Valentine Day again! Why don’t you share the love (and unbeatable offers) with your subscribers? To help you make it easier, we have released some lovely HTML email templates, that you can grab and customize, e.g. adding your logo, your signature and other elements. These email templates comes with .eml format…